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# Charitable Toy-Building Campaigns
LEGO's 'Build to Give' Supports Kids in Hospitals

By Laura McQuarrie | Published 2017-11-20 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/build-to-give
References: [funkidslive](http://www.funkidslive.com/news/lego-launches-buildtogive-campaign-asks-see-christmas-decoration-ideas/) & [lego](https://www.lego.com/en-us/stores/events/build-to-give)

For the holiday season this year, [LEGO](https://www.trendhunter.com/trends/she-built-that-1) launched its #BuildToGive campaign to support thousands of children who will be spending their Christmas in the hospital.

To participate, LEGO fans are being asked to build a decoration using the building block bricks and share it with #BuildToGive. For each ornament built, LEGO will send a set to a child at a pediatric hospital. When it comes to creating a [festive decoration for the holiday season](https://www.trendhunter.com/trends/lego-christmas-table), there are no rules—as LEGO puts it, "just let your Christmassy imaginations run wild."

As part of its #BuildToGive campaign, LEGO is also hosting a series of [live building events](https://www.trendhunter.com/trends/botanicals-creativity-workshop) with Duncan Titmarsh, the UK’s only LEGO Certified Professional, who will offer hints, tips and inspiration.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 86% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Charitable Toy-building Campaigns:** Disruptive innovation opportunity: Creating collaborative platforms that connect toy companies with children's hospitals to provide joy and support to young patients.
- **Crowdsourced Ornament Building:** Disruptive innovation opportunity: Developing digital platforms that facilitate crowdsourced ornament building for charitable causes during the holiday season.
- **Live Building Events:** Disruptive innovation opportunity: Introducing virtual reality technology to enhance live building events and make them accessible to a global audience.

### Industries Being Reshaped

- **Toy Manufacturing:** Disruptive innovation opportunity: Incorporating technology such as augmented reality in toy manufacturing to enhance creativity and engagement.
- **Hospitality and Entertainment:** Disruptive innovation opportunity: Partnering with hospitals to create immersive entertainment experiences that engage and uplift young patients.
- **Digital Platforms:** Disruptive innovation opportunity: Creating digital platforms that connect charitable organizations, hospitals, and individuals to facilitate donations and support for various causes.

## Related on Trend Hunter

- [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md)
- [Festive Brick Snowglobes](https://www.trendhunter.com/trends/lego-snow-globes.md)
- [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md)
- [Heart-Shaped Puzzle Sets](https://www.trendhunter.com/trends/valentines-day-heart.md)
- [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md)
- [Whimsical Miniature Toy Campaigns](https://www.trendhunter.com/trends/grogu.md)
- [Interactive Building Block Calendars](https://www.trendhunter.com/trends/lego-2023-daily-builds-calendar.md)
- [Branded Creativity-Focused Workshops](https://www.trendhunter.com/trends/creativity-workshop-series.md)
- [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md)