# Customizable Polygon Shelving The BUILD Storage System by Jack Godfrey Wood and Tom Ballhatchet By Jana Pijak | Published 2013-09-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/build-storage References: [archiscene.net](http://www.archiscene.net/design/build-jack-godfrey-wood-tom-ballhatchet-movisi/) & [hellobuild](http://www.hellobuild.com) Designed by Jack Godfrey Wood and Tom Ballhatchet, the BUILD storage system is both user-friendly and aesthetically bold. BUILD is customizable and allows users to play the role of designer as they form their own compositions and shapes. This clever system is made up of a variety of singular shelving elements that are light-weight and compact. Making up an endless number of configurations and forms, these [polygonal shelves](https://www.trendhunter.com/trends/puzzle-shelf) can be floor or wall-mounted or can be configured into a [free-standing storage system](https://www.trendhunter.com/trends/tumba) that fits its users every need. In addition to its shelving properties, the BUILD storage system's elements can also double as seating or side table furnishings. Designed by Jack Godfrey Wood and Tom Ballhatchet for design retailer Movisi, this [modular home accessory](https://www.trendhunter.com/trends/gioco) is a great addition to both residential and communal environments. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 60% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Customizable Furniture:** The trend of customizable and adaptable furniture that allows users to create their own compositions and shapes for their unique needs. - **Modular Living:** The trend of modular living with furniture systems that can transform into multiple forms, enhancing living spaces. - **Multi-functional Home Accessories:** The trend of multi-functional home accessories that serve dual purposes and save space in smaller living areas. ### Industries Being Reshaped - **Furniture Manufacturing:** The furniture manufacturing industry can leverage the BUILD storage system's adaptability to create customizable furniture that accommodates different needs and spaces. - **Interior Design:** The interior design industry can use the BUILD storage system's versatile shelving elements to create unique and personalized storage solutions for their clients. - **Home Storage Solutions:** The home storage solutions industry can capitalize on the trend of customizable and multi-functional furniture by offering products that satisfy the increasing demand for versatile and space-saving home accessories. ## Related on Trend Hunter - [Flexible Storage Systems](https://www.trendhunter.com/trends/brickbox-modular-shelving.md) - [Modern Convertible Shelving Systems](https://www.trendhunter.com/trends/blendend.md) - [Modular Storage Systems](https://www.trendhunter.com/trends/original-modern-shelving.md) - [Adaptable Flat-Pack Shelving](https://www.trendhunter.com/trends/flat-pack-shelving.md) - [Customizable Style-Conscious Shelving](https://www.trendhunter.com/trends/ledoux-modular-shelf-system.md) - [Modular Contemporary Shelving Systems](https://www.trendhunter.com/trends/qurv.md) - [Award-Winning Modular Shelving Systems](https://www.trendhunter.com/trends/modular-shelving-system1.md) - [Modular Organized Shelving Systems](https://www.trendhunter.com/trends/unit-shelving-system.md) - [Modular Decor Shelving Systems](https://www.trendhunter.com/trends/halblang-blendend.md)