# Digital Father's Day Resources CRAFTSMAN Debuts Longest Day Build Hub By Kalin Ned | Published 2026-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/build-hub References: [press.craftsman](https://press.craftsman.com/2026-06-10-New-CRAFTSMAN-R-Project-Hub-Turns-Extra-Daylight-into-Extra-Time-Together-This-Fathers-Day#assets_all)  [CRAFTSMAN](https://www.trendhunter.com/trends/battery-line) — a brand under [Stanley Black & Decker](https://www.trendhunter.com/trends/dewalt-powerstack) — has launched the Longest Day [Build Hub](https://www.trendhunter.com/trends/dreamies-treats) on its website. This is a digital resource that the company strategically timed to coincide with Father's Day. This year, the parent-celebrating holiday falls on the summer solstice, hence the name of the activation. The Longest Day Build Hub offers family-friendly DIY outdoor project guides, including an adventure structure with monkey bars and climbing elements from creators Nik and Liv, as well as a backyard refresh guide from Alex D'Alessio. The hub provides project plans, materials lists, tool recommendations, and links to a special promotion on the new CRAFTSMAN V20 ADVANCED 6Ah battery, which delivers up to three times more power and three times longer runtime compared to a standard two-amp-hour battery. Image Credit: CRAFTSMAN ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 26% | Activity: 40% | Freshness: 78% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal DIY Hubs:** Holiday-timed digital project centers create new paths for brands to connect family occasions with practical home improvement inspiration and embedded product discovery. - **Creator-led Build Guides:** Influencer-designed project plans turn aspirational outdoor upgrades into approachable experiences that blend entertainment, instruction, and commerce. - **Battery-powered Project Commerce:** Integrated tool recommendations and performance-focused promotions signal a shift toward content-driven purchasing tied to specific at-home project outcomes. ### Where This Applies - **Home Improvement:** Digital planning resources are reshaping backyard and outdoor renovation journeys by combining design guidance, materials education, and seasonal motivation. - **Power Tools:** Performance-driven battery platforms gain added relevance when positioned within project ecosystems that demonstrate runtime, power, and use-case value. - **Retail E-commerce:** Shoppable content hubs expand online retail potential by linking inspirational guides, creator credibility, and targeted promotions in one branded destination. ## Related on Trend Hunter - [Cordless Yard Tool Lineups](https://www.trendhunter.com/trends/cordless-yard-tools.md) - [Creator-First Home Improvement Platforms](https://www.trendhunter.com/trends/home-depot-creator-portal.md) - [Feel-Good Hotlines](https://www.trendhunter.com/trends/feel-good-hotline.md) - [Home Improvement Spring Promotions](https://www.trendhunter.com/trends/spring-starts.md) - [Boxing-Inspired Measuring Tools Campaigns](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled.md) - [Forthright Gifting Campaigns](https://www.trendhunter.com/trends/the-honest-dad-unboxing.md) - [Father-Honoring Appreciation Collections](https://www.trendhunter.com/trends/fathers-day-collection1.md) - [Enhanced Project Management Tools](https://www.trendhunter.com/trends/project-management-tools1.md) - [Summertime Outdoor Equipment Promotions](https://www.trendhunter.com/trends/big-horn-day-promotion.md)