# Kinetic Racetrack-Building Games KIA's GT Ride App Lets You Build a Racetrack by Moving Your Body By Laura McQuarrie | Published 2014-04-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/build-a-racetrack References: [adverblog](http://www.adverblog.com/2014/04/14/race-your-own-track/) & [gt-ride](http://gt-ride.com/) KIA's GT Ride app allows you to build a racetrack, but in a much more dynamic way than you've ever experienced before. As KIA notes, its GT model is a car that's equipped for speed, but racecar drivers aren't part of their usual demographic. In order to introduce the appeal of the KIA GT to a young, male and tech-savvy audience, KIA developed the [KIA GT Ride app](https://www.trendhunter.com/trends/formula-1-fans). With the app, users must build a racetrack by moving their phone or tablet, creating loops, swerves and death-defying drops. After designing a truly terrifying course, you can invite your friends to try it out on [Facebook](https://www.trendhunter.com/trends/kinnect) or the GT Ride website and at the same time, give the GT Ride a high-speed test run. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Racetrack Games:** Opportunity to create more immersive racetrack building experiences that utilize virtual reality technology. - **Motion-tracking Technology:** Opportunity to develop new applications of motion-tracking technology to create interactive and engaging gaming experiences. - **Gamification of Automotive Experiences:** Opportunity to utilize gaming elements to make automotive experiences more engaging and appeal to a younger, tech-savvy audience. ### Industries Being Reshaped - **Automotive Industry:** Opportunity to integrate more digital and interactive elements into automotive marketing and advertising strategies to engage with younger audiences. - **Gaming Industry:** Opportunity to develop more interactive and innovative gaming experiences by incorporating motion-tracking technology and virtual reality. - **Tech Industry:** Opportunity to develop new motion-tracking and virtual reality technology that can be applied to gaming, entertainment and other industries. ## Related on Trend Hunter - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Racing Strategy Games](https://www.trendhunter.com/trends/escape-road.md) - [VR Track Racing Games](https://www.trendhunter.com/trends/micro-machines-mini-challenge-mayhem.md) - [AI-Powered Racing Systems](https://www.trendhunter.com/trends/ai-powered-racing.md) - [Mixed Reality Racer Games](https://www.trendhunter.com/trends/rift-rally.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md) - [Track Driving Vehicle Apps](https://www.trendhunter.com/trends/porsche-track-precision-app.md) - [Gaming-Inspired Bike Experiences](https://www.trendhunter.com/trends/lanebreak-tread.md) - [Racing-Inspired Board Games](https://www.trendhunter.com/trends/lacorsa-grand-prix-game.md)