# Waterfall-Powered Off-Grid Pubs Carlsberg Challenged Six Strangers to Build a Pub in Five Days By Laura McQuarrie | Published 2018-08-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/build-a-pub References: [designtaxi](http://designtaxi.com/news/401039/Carlsberg-Challenged-6-Strangers-To-Build-Its-Pub-In-5-Days-That-s-Now-On-Airbnb/) & [airbnb](https://www.airbnb.co.uk/rooms/19840170) Carlsberg brought together six [complete strangers](https://www.trendhunter.com/trends/is-this-seat-taken-campaign) and challenged them to build a pub over the course of five days. As part of the project, the participants—with no previous building experience—completed the construction of not just any old pub but one that's off-the-grid and powered by a waterfall. While the finished product is noteworthy in and of itself, so is the adventure that these people embarked on, creating friendships and a once-in-a-lifetime accomplishment. The '[Carlsberg Cabin](https://www.trendhunter.com/trends/carlsberg-sweden-and-einride)' was created by architect Ben Huggins of New British Design and it pays tribute to Danish design and makes the most of eco-friendly wood. Those who are looking to share drinks and some laughs at the remote Carlsberg Cabin can now find it listed on [Airbnb](https://www.trendhunter.com/trends/immerso-glamping-cabin). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 9% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Off-the-grid:** Disruptive innovation opportunity: Developing sustainable and self-sufficient technologies to power remote establishments off-the-grid. - **Eco-friendly Design:** Disruptive innovation opportunity: Integrating Danish design principles and eco-friendly materials in various industries to create sustainable and aesthetically pleasing products. - **Collaborative Construction:** Disruptive innovation opportunity: Exploring new models of collaborative construction to bring together individuals with diverse skill sets to complete ambitious projects within tight deadlines. ### Who This Affects Most - **Hospitality:** Disruptive innovation opportunity: Incorporating off-the-grid technologies in remote hospitality establishments to provide unique and sustainable experiences for guests. - **Architecture:** Disruptive innovation opportunity: Fusing eco-friendly design practices with traditional architecture to create environmentally conscious structures that blend seamlessly into their surroundings. - **Construction:** Disruptive innovation opportunity: Leveraging collaborative construction methods to enhance efficiency and productivity in the construction industry, enabling the completion of complex projects in shorter timeframes. ## Related on Trend Hunter - [Water-Powered Family Residences](https://www.trendhunter.com/trends/breach-house.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Virtual Pub Museums](https://www.trendhunter.com/trends/heineken-pub-museums.md) - [Eco-Friendly Pub Guides](https://www.trendhunter.com/trends/green-pub-guide.md) - [Recycled Bar Installations](https://www.trendhunter.com/trends/bar-installation.md) - [Sustainable Solar-Powered Beers](https://www.trendhunter.com/trends/oakham-sun-city.md) - [Low-Emissions Alcohol-Free Beers](https://www.trendhunter.com/trends/carlsberg-sweden-and-einride.md) - [Floating River Cabins](https://www.trendhunter.com/trends/floating-river-cabin.md) - [Concealed Modern Barrel Stores](https://www.trendhunter.com/trends/studio-nine-architects.md)