# Adult-Targeted Plush Toys Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults" By Laura McQuarrie | Published 2024-01-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/build-a-bear-after-dark References: [franchising](https://www.franchising.com/news/20240112_buildabear_unveils_delightful_34after_dark34_collection_with_a_wink_this_va.html) & [buildabear](https://www.buildabear.com/the-bear-cave/after-dark)  [Build-A-Bear Workshop](https://www.trendhunter.com/trends/after-dark1) is known for its child-centric plush toys and in-store experiences, and the Build-A-Bear After Dark collection introduces all-new offerings for adults—and just in time for all the "kidults" who will appreciate getting [plush gifts on Valentine's Day](https://www.trendhunter.com/trends/buildabear-and-uber-direct). In response to the growing demand for unique gifts and collectibles for adults, toy brands are strategically designing specific product collections that cater to this demographic. Collections for adults like Build-A-Bear After Dark tap into the nostalgia and joy associated with childhood play. The Lovable Lion Stuffed Animal "Zaddy" Gift Set, the Devilishly Pink Teddy Bear "Drama Queen" Gift Set and plenty more from this all-new collection can be found on the [Bear Cave](https://www.trendhunter.com/trends/after-dark-valentines-day-collection) microsite, an online destination that confirms shoppers are 18 years or older. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 70% | Freshness: 20% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Adult-targeted Plush Toys:** Toy brands are designing collections specifically for adults, tapping into the nostalgia and joy of childhood play. - **Unique Gifts for Adults:** There is a growing demand for unique gifts and collectibles that cater to adults. - **Niche Online Retailers:** The Bear Cave microsite confirms shoppers are 18 years or older, catering to the specific demographic of adult plush toy collectors. ### Industries Being Reshaped - **Toy Manufacturing:** Toy manufacturers have an opportunity to design and create collections of plush toys specifically for adults, tapping into the nostalgia and joy of childhood play. - **Gift and Collectibles Retail:** The growing demand for unique gifts and collectibles for adults presents an opportunity for retailers to curate and offer a wide range of products that cater to this demographic. - **E-commerce:** Niche online retailers like the Bear Cave microsite have the opportunity to cater to the specific demographic of adult plush toy collectors, offering a tailored online shopping experience. ## Related on Trend Hunter - [Adult-Focused Plush Toy Launches](https://www.trendhunter.com/trends/after-dark1.md) - [Kidult Cougar Plushies](https://www.trendhunter.com/trends/after-dark-valentines-day-collection.md) - [90s-Inspired Plush Toys](https://www.trendhunter.com/trends/kidrobot-1.md) - [Giftable Flower-Themed Bears](https://www.trendhunter.com/trends/furever-flower-shoppe.md) - [Luxury Plush Toys](https://www.trendhunter.com/trends/red-velvet-sparkle-buildabear-collectible.md) - [Cuddly Plush Collectibles](https://www.trendhunter.com/trends/skoosherz.md) - [Interactive Holiday Plush Toys](https://www.trendhunter.com/trends/bearlieve-bear.md) - [Love-Inspired Gift Boxes](https://www.trendhunter.com/trends/heartbox.md) - [Warming Weighted Plushies](https://www.trendhunter.com/trends/heartwarming-hugs.md)