# Customizable Handbag Collections Barneys' Build a Bag Offers Personalized Anya Hindmarch Handbags By Laura McQuarrie | Published 2017-05-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/build-a-bag References: [psfk](https://www.psfk.com/2017/05/shoppers-can-create-their-own-custom-handbags-at-barneys.html) & [barneys](http://www.barneys.com/category/women/anya-hindmarch-build-a-bag/N-1el9zxi) [Barneys](https://www.trendhunter.com/trends/hourglass-and-barneys-new-york) New York recently launched a 'Build a Bag' option online and through its flagship store that gives affluent consumers the chance to customize a series of high-end handbags from designer Anya [Hindmarch](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch). The capsule Build a Bag collection introduces several base bucket bags in different colors, which can be personalized with a variety of playful straps and [fuzzy key rings](https://www.trendhunter.com/trends/amuseables-space-nk-bag-charm). As Hindmarch sees it: "You can essentially take a classically beautiful, well-made bag and give it a subtle touch of humor, or you can go all out with fluorescent shearling strap and mink cherry charms." The high-end collection includes designer handbags that are priced starting at just over $1,000 and can be accessorized with everything from neon-colored $450 mink fur handles and $325 eyeball-shaped fur stickers to decorative $250 key fobs. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 14% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Customizable Handbag Collections:** Barneys' Build a Bag option offers personalized handbags from designer Anya Hindmarch, identifying a trend of high-end customizable fashion items. - **Personalized Fashion Accessories:** Introducing the Build a Bag collection, Barneys New York's online personalization program for high-end designer handbags introduces opportunities in the personalized fashion accessories trend. - **Luxury Consumer Experience:** Barneys' Build a Bag experience offers a highly personalized and luxury shopping experience, identifying a trend in the luxury consumer experience market. ### Industries Being Reshaped - **Fashion and Luxury Goods:** Barneys' Build a Bag option for Anya Hindmarch high-end handbags is catering to the fashion and luxury goods market. - **Customization and Personalization:** Barneys' Build a Bag program introduces personalization and customization to high-end bags and other fashion accessories, creating opportunities in the customization and personalization industry. - **Online and In-store Retail:** Barneys' Build a Bag option caters to the needs of both online and in-store retail consumers, identifying trends in both the e-commerce and brick-and-mortar retail industries. ## Related on Trend Hunter - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Luxury Fashion Bag Charms](https://www.trendhunter.com/trends/bag-charm.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Party-Ready Collectible Bags](https://www.trendhunter.com/trends/buzzbagz.md) - [Kid-Friendly Customizable Bags](https://www.trendhunter.com/trends/pop-n-swop.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Canvas Tote NYC Pop-Ups](https://www.trendhunter.com/trends/personalization-concept-popup.md) - [Premium Indian-Made Handbags](https://www.trendhunter.com/trends/carriall-3.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md)