# Golf Ball Painting Tiger Woods Paints Buick "Art Rivera" Campaign By Ayman | Published 2008-04-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/buick-art-rivera References: [youtube](http://www.youtube.com/watch?v=DmZDaQw8lK8) The talented *Tiger Woods* stars in this new artistic "Art Rivera" spot for car maker **[Buick](https://www.trendhunter.com/trends/buick)**. Woods carefully shoots color-filled golf balls at a white canvas. The campaign highlights the attention to details, thought and care coming together to create something beautiful: in Wood's case an artistic painting, and in Buick's case a superb car. The ad was directed by *Andrew Douglas* for *Leo Burnett* ad agency, Chicago. **Implications** - The art world may be considered opposing to that of the sports world, therefore presenting two areas that function as a good jumping off point for businesses who wish to expand their target demographic. Through using a [famos golfer](https://www.trendhunter.com/trends/professional-golfers) who creates art in a [car commercial](https://www.trendhunter.com/trends/adx-suv), Buick appealed to consumers who appreciate sports, art and automobiles. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Sports-art Pairing:** Businesses can explore marketing strategies combining sports and art to expand their target demographics. - **Interactive Advertisements:** Interactive and engaging adverts like Buick's 'Art Rivera' campaign offer a disruptive innovation opportunity for businesses to hook potential customers. - **Product-process Highlighting:** Highlighting the product creation process like Buick's campaign's painting process can be a disruptive innovation opportunity for businesses to showcase their attention to detail and care. ### Where This Applies - **Automotive:** Auto companies can explore marketing strategies combining sports and art to expand their target demographics like Buick's 'Art Rivera' campaign. - **Sports Equipment:** Sports equipment companies can leverage their sponsored athletes' unique talents like painting to create interactive and engaging adverts that offer disruptive innovation opportunities. - **Art:** Art galleries and museums can collaborate with sports brands to present exhibitions that celebrate the intersection of art and sports, presenting a disruptive innovation opportunity. ## Related on Trend Hunter - [Auto Brand Golf Experiences](https://www.trendhunter.com/trends/the-genesis-invitational-2024.md) - [Golf Caddie-Inspired Beer Campaigns](https://www.trendhunter.com/trends/pga-tour-caddie.md) - [CGI-Generated Brand Updates](https://www.trendhunter.com/trends/tiger-beer-1.md) - [Art-Inspired Whisky Events](https://www.trendhunter.com/trends/bulleit-frontier-whiskey-partners.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Painting-Inspired Artful Cars](https://www.trendhunter.com/trends/bmw-art-car.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md)