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# Ultra Luxury Classic Cars
The 1936 Bugatti Type 57SC Atlantic has a $38 Millon Dollar Price Tag

By Michael Hines | Published 2010-11-12 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/bugatti-type-57sc-atlantic
References: [autoblog](http://www.autoblog.com/page/6/) & [bugatti](http://www.bugatti.com/en/home.html)

I can safely say that I’ve seen what $38 million dollars looks like after seeing the 1936 [Bugatti](https://www.trendhunter.com/trends/baby-bugatti-ii-carbon-edition) [Type 57SC Atlantic](https://www.trendhunter.com/trends/norman-foster1). Gooding and Company recently sold the classic Bugatti to an unknown, but very rich party.

The 1936 Bugatti Type 57SC Atlantic has a 3.2 liter 8-cylinder engine. Despite being almost 75-years-old, the Type 57SC Atlantic still starts and drives around like it just came off of the line. While I’d rather see $38 million dollars in the form of 20’s and 100 dollar bills, the Type 57SC Atlantic from Bugatti isn’t a terrible settle at all.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 55% | Activity: 43% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Ultra Luxury Classic Cars:** The market for ultra-luxury classic cars continues to grow as collectors and enthusiasts seek unique and rare pieces.
- **Classic Car Restoration:** With the rising demand for ultra-luxury classic cars, the industry of classic car restoration is also growing, presenting opportunities for skilled craftspeople and businesses.
- **Luxury Auctions:** The high prices achieved at recent luxury car auctions, such as the sale of the 1936 Bugatti Type 57SC Atlantic, demonstrate the potential for luxury auction houses to tap into this market.

### Industries Being Reshaped

- **Automotive Industry:** Luxury car makers may explore heritage models or limited-edition releases to tap into the growing market of ultra-luxury classic cars.
- **Auction Industry:** Luxury car auctions have the opportunity to showcase rare and unique pieces, driving competition and high prices among collectors.
- **Automotive Restoration Industry:** Businesses and skilled craftspeople specializing in classic car restoration have the potential to thrive as demand for ultra-luxury classic cars continues to grow.

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