# Auto Brandaptation Bugatti Volo Toaster By Going Like Sixty | Published 2007-12-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bugatti-toaster References: [luxist](http://www.luxist.com/2007/12/14/the-bugatti-volo-toaster/) The trend of brands extending their reach beyond anything related to their core business is beyond me. The latest example is this [Bugatti](https://www.trendhunter.com/trends/exclusive-luxury-jeweled-eggs) toaster. The Bugatti Volo Toaster is a pretty normal toaster, with the option of adjustable browning, it has wide slots and a warming rack. At least this toaster has a motor, rather than a pop-up. They could have been so creative... **Implications** - People who are brand enthusiasts often love to see their favorite companies branching out to create limited-edition items that are not typical for the brand. The featured toaster that was designed by Bugatti is a good example of a car company that delved into the world of kitchen appliances. Although it may be risky, a business with a well-known brand already has a wide fan base, which enables it to create unusual items and still be well-received. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Brand Diversification:** Companies extending their products beyond their core business to appeal to a wider audience creates opportunities for disruptive innovation. - **Limited-edition Products:** Creating unique and unusual products, even if they're not typical for the brand, can be well-received among brand enthusiasts. - **Branded Home Appliances:** Car companies and other non-related industries creating home appliances with their brand appeal represent opportunities for innovation in home appliance design. ### Industries Being Reshaped - **Automotive Industry:** Car companies can extend their brand beyond cars and create unique products that appeal to their fan base. - **Kitchen Appliance Industry:** Branded toasters and other kitchen appliances can create a new market for car companies and other non-related industries. - **Consumer Goods Industry:** Creating limited-edition and unique products can increase brand loyalty and customer engagement. ## Related on Trend Hunter - [Automotive-Enthused Kitchen Appliances](https://www.trendhunter.com/trends/porsche-x-smeg.md) - [Heated Automotive-Branded Razors](https://www.trendhunter.com/trends/gillette-bugatti-heated-razor.md) - [Trophy-Inspired Toaster Designs](https://www.trendhunter.com/trends/poptarts-bowl.md) - [Exclusive Luxury Jeweled Eggs](https://www.trendhunter.com/trends/exclusive-luxury-jeweled-eggs.md) - [Luxury Car-Inspired Headphones](https://www.trendhunter.com/trends/luxury-carinspired-headphone.md) - [Picnic-Ready e-Scooter Concepts](https://www.trendhunter.com/trends/vespa-smeg-futro.md) - [Futuristic Supercar Designs](https://www.trendhunter.com/trends/custom-vehicle-designs.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Automobile Brand Hot Sauces](https://www.trendhunter.com/trends/cayenne-taste-drive.md)