# $3 Million Uber Car Bugatti Project Lydia By Going Like Sixty | Published 2008-01-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bugatti-project-lydia References: [autoblog](http://www.autoblog.com/tag/lydia/) [Bugatti](https://www.trendhunter.com/trends/baby-bugatti-ii-carbon-edition) has their sights set on unseating [Ferrari](https://www.trendhunter.com/trends/ruf-ctr1) as the world's supercar manufacturer. On the heels of the VW-built Veyron, comes Project Lydia, named for Bugatti's wife. We thought the Bugatti Veyron Pur Sang was ridiculously priced at $2 million, but Project Lydia is a $3 million dollar ubercar with around 1175 horsepower... and yes, it's street legal! It's designed like a European road-course race car rather than a grocery-getter. **Implications** - Auto Blog has stated that Project Lydia will likely have a version the the Veyron's 8-liter quad-turbo W16. Since the car is still a project, the German magazine Auto Motor und Sport have depicted the new Bugatti styled with aspects of a [Le Mans](https://www.trendhunter.com/trends/randolph-driveworks) racer. It is featured with different colors such as blue with black. The spoiler on the back really makes this super-fast car look like a real racer. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Auto:** The $3 million Bugatti Project Lydia represents a growing trend of luxury auto manufacturers pushing the boundaries of pricing and performance. - **Electric Super Cars:** The Bugatti Project Lydia may inspire a trend in creating electric supercars that are street legal and designed for high performance. - **Customized Supercars:** The Bugatti Project Lydia highlights a trend in the demand for high-end, customized supercars with unique designs and features. ### Who This Affects Most - **Luxury Automotive Manufacturing:** Bugatti's highly-priced and high-performance cars represent an opportunity for luxury automakers to explore new heights in innovation and consumer experience. - **Electric Vehicle Manufacturing:** The Bugatti Project Lydia's street-legal and high-performance capabilities may be a disruptive innovation to the electric vehicle manufacturing industry, creating a new niche market for electric supercars. - **Automotive Design and Customization:** The Bugatti Project Lydia represents a demand for bespoke automotive design and customization, offering an opportunity for automotive design firms to provide bespoke services for high-end, customized supercars. ## Related on Trend Hunter - [High-Performance Hybrid Sports Cars](https://www.trendhunter.com/trends/2026-bugatti-tourbillon.md) - [Audaciously Powerful Hypercars](https://www.trendhunter.com/trends/powerful-hypercars.md) - [Old-Fashioned Kiddy Cars](https://www.trendhunter.com/trends/baby-bugatti-ii-carbon-edition.md) - [Ultra-Fast Wishbone Hypercars](https://www.trendhunter.com/trends/pagani.md) - [Production Electric Hypercars](https://www.trendhunter.com/trends/battista.md) - [Futuristic Supercar Designs](https://www.trendhunter.com/trends/custom-vehicle-designs.md) - [Exclusive Luxury Supercars](https://www.trendhunter.com/trends/ultra-car.md) - [Monstrously Powerful Megacars](https://www.trendhunter.com/trends/megacar.md) - [Luxury Game-Inspired Hypercars](https://www.trendhunter.com/trends/solus-gt.md)