# $15,000 Platinum Pens 'Bugatti Pen' by Ferrari Da Varese is for Well-Heeled Wordsmiths By Luisa Amanda Gomes | Published 2010-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bugatti-pen-by-ferrari-da-varese References: [luxist](http://www.luxist.com/2010/01/18/bugatti-pen-by-ferrari-da-varese/) & [powerfulpens](http://www.powerfulpens.com/rollerball-pen-bugatti-a.html) The [Bugatti](https://www.trendhunter.com/trends/tourbillon-baguette) pen by [Ferrari](https://www.trendhunter.com/trends/stilema-sp3) Da Varese can only be described as exceptional work of craftsmanship. Its design is sleek and smooth--just like Bugatti cars. Furthermore, to match with their luxurious cars, this pen is ultra opulent in its make. Layered in precious metals with a sapphire glass barrel, its a wonder why the pen itself doesn’t write with 24kt gold ink. Maybe that’s another luxury item Bugatti could look into in the future when the only 499 [rollerball and fountain pens](https://www.trendhunter.com/trends/maze) are sold out. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 19% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **$15,000 Platinum Pens:** Opportunity for luxury brands to create high-end pens for affluent customers. ### Where This Applies - **Luxury Goods:** Luxury goods industry can tap into the market of high-end pens. - **Automotive:** Automotive industry can explore collaborations with luxury pen brands for exclusive merchandise. ## Related on Trend Hunter - [Luxe Limited-Edition Fountain Pens](https://www.trendhunter.com/trends/stilema-sp3.md) - [Opulent Dragon-Themed Pens](https://www.trendhunter.com/trends/montblanc-3.md) - [Ultra-Premium Ballpoint Pens](https://www.trendhunter.com/trends/starwalker-blackcosmos.md) - [Superhero Luxury Fountain Pens](https://www.trendhunter.com/trends/superhero-fountain-pen.md) - [Engine-Inspired Desk Pen Sets](https://www.trendhunter.com/trends/piston-pens.md) - [Luxurious Writing Instruments](https://www.trendhunter.com/trends/writing-instruments.md) - [Superhero-Inspired Pen Designs](https://www.trendhunter.com/trends/the-flash.md) - [Elevated Ballpoint Pen Designs](https://www.trendhunter.com/trends/paperlux-studio.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md)