# Unmatched Mega-Cars Bugatti 2009 Veyron 16.4 Grand Sport Goes 360 km/h By Andrew Robichaud | Published 2009-05-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bugatti-2009-veyron-16.4-grand-sport References: [motorauthority](http://www.motorauthority.com/more-exclusive-bugatti-veyron-164-grand-sport-roadster-enters-production.html) & [bugatti](http://www.bugatti.com/en/veyron-16.4.html) After blowing minds with its beauty last August at the Pebble Beach Concours d’Elegance, [Bugatti](https://www.trendhunter.com/trends/baby-bugatti-ii-carbon-edition) has officially put the exclusive 2009 [Veyron](https://www.trendhunter.com/trends/bo-the-turbo) 16.4 Grand Sport into production. The $2 million (USD) car is being assembled at Bugatti’s high-tech assembly facility in Molsheim, France. Bugatti has limited production on the 16.4 Grand Sport to 150 cars, however the first built was incidentally auctioned off for $2.9 million in Pebble Beach (same event) and the next 50 made have been reserved for registered Bugatti buyers. With the hard top on, the car can reach up to 407km/h and with it off, it is said to hit around 360km/h. The 2009 Bugatti Veyron 16.4 Grand Sport has easily solidified its position as the [fastest roadster on the planet](https://www.trendhunter.com/trends/artura-spider). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 46% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Ultra-luxury Vehicles:** The production of exclusive, high-end cars like the Bugatti Veyron 16.4 Grand Sport presents a trend towards ultra-luxury vehicles, offering a disruptive innovation opportunity for high-end car makers to expand their luxury offerings beyond traditional automobile features. - **Speed and Performance:** The Bugatti Veyron 16.4 Grand Sport's world record-breaking speed and performance identifies a trend in high-performance vehicles, with an innovation opportunity for cutting-edge technologies that can improve speed and performance in cars. - **Limited Production Runs:** The limited production run of 150 Bugatti Veyron 16.4 Grand Sport cars represents a trend for creating scarcity and exclusivity in the luxury car market, presenting an innovation opportunity for automakers to develop new limited-edition models and exclusive features that appeal to high-end customers. ### Industries Being Reshaped - **Luxury Automotive:** The production of the Bugatti Veyron 16.4 Grand Sport identifies a trend in the luxury automotive industry towards ultra-luxury vehicles that push the boundaries of design, performance, and prestige, with an innovation opportunity in creating personalized, exclusive features for discerning high-end customers. - **Automotive Manufacturing:** The high-tech assembly facility in Molsheim, France where the Bugatti Veyron 16.4 Grand Sport is assembled presents an innovation opportunity for automotive manufacturers to adopt cutting-edge, state of the art production technologies technology to improve the quality and efficiency of their manufacturing processes. - **Automotive Auctions:** The record-breaking auction price of over $2.9 million for the first built Bugatti Veyron 16.4 Grand Sport identifies a trend in the luxury car auction industry, with an innovation opportunity to increase transparency, efficiency, and accessibility for both buyers and sellers through digital marketplaces and cutting-edge technologies like blockchain. ## Related on Trend Hunter - [High-Performance Hybrid Sports Cars](https://www.trendhunter.com/trends/2026-bugatti-tourbillon.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Old-Fashioned Kiddy Cars](https://www.trendhunter.com/trends/baby-bugatti-ii-carbon-edition.md) - [Carbon-Loaded Luxury Sports Cars](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports.md) - [Exoskeleton-Free Hypercar Designs](https://www.trendhunter.com/trends/bugatti-bolide.md) - [Luxury Italian Supercars](https://www.trendhunter.com/trends/utopia-roadster.md) - [Monstrously Powerful Megacars](https://www.trendhunter.com/trends/megacar.md) - [Audaciously Powerful Hypercars](https://www.trendhunter.com/trends/powerful-hypercars.md) - [Exclusive Luxury Supercars](https://www.trendhunter.com/trends/ultra-car.md)