# Direct-to-Consumer Comforters Buffy Comforters are Both High-End and Affordable By Ell Smith | Published 2017-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/buffy-comforters References: [psfk](https://www.psfk.com/2017/12/duvet-box-startup-vying-for-a-piece-of-the-sleep-market.html) & [buffy.co](https://buffy.co/) After Casper's success, other brands have been quick to develop a direct-to-consumer model that's both stylish and convenient for the emerging Millennial consumer, which is why [Buffy](https://www.trendhunter.com/trends/wiggle-pillow) comforters may appeal to those looking for high-quality offerings, at affordable rates. Buffy has adapted the popular [bed-in-a-box model](https://www.trendhunter.com/trends/oversized-modular-bedinabox), and offers to ship luxurious comforters directly to the home of sleepy consumers. Buffy's CEO Leo Wang, has been in the industry for 50 years, and has a mission to "deliver the ultimate sleeping experience" to each of his customers. In addition to the convenience of the direct-to-consumer model, these comforters use the same fabric technology that's used by sports apparel brands for its "[moisture-wicking](https://www.trendhunter.com/trends/cooling-comforter1)" capabilities, resulting in a light, warm and breathable sleep. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Bedding:** Other brands are likely to develop a direct-to-consumer model, creating high-end bedding that is both stylish and convenient for millennials. - **Innovative Fabric Technology:** Companies are likely to create bedding using high-performance fabrics from the sports apparel industry, making for a comfortable and breathable sleeping experience. - **Sustainable Bedding:** As consumers grow more eco-conscious, bedding brands might use eco-friendly materials and production techniques to create sustainable and affordable products. ### Where This Applies - **Bedding:** The bedding industry has room to innovate by using direct-to-consumer models, innovative fabric technology, and sustainable materials and production techniques. - **E-commerce:** The e-commerce industry can take advantage of the direct-to-consumer bedding trend by developing new web-based platforms to offer luxury and affordable bedding online. - **Sports Apparel:** The sports apparel industry has the potential to disrupt the bedding industry by using their expertise in high-performance fabrics to create comfortable, breathable, and moisture-wicking bedding products. ## Related on Trend Hunter - [Fuzzy Oversized Neck Pillows](https://www.trendhunter.com/trends/buffy-nook-pillow.md) - [Ultra-Soft Oversized Comforters](https://www.trendhunter.com/trends/ultrasoft-oversized-comforters.md) - [Close-Knit Fluffy Comforters](https://www.trendhunter.com/trends/snug-stitch-comforter.md) - [Reversible Cooling Comforters](https://www.trendhunter.com/trends/reversible-cooling-comforter.md) - [Cooling Comforter Designs](https://www.trendhunter.com/trends/cooling-comforters.md) - [DTC Bedroom Furniture Collections](https://www.trendhunter.com/trends/burrow1.md) - [Ultra-Soft Bamboo Bedding](https://www.trendhunter.com/trends/cozy-earth.md) - [Elevated Flexible Pillows](https://www.trendhunter.com/trends/wiggle-pillow.md) - [Luxurious Bed Comforters](https://www.trendhunter.com/trends/luxurious-bed-comforter.md)