# Dine-In Gaming Loyalty Programs Buffalo Wild Wings' Blazin' Ties Wild Wings and Call of Duty Fans By Ell Smith | Published 2017-10-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/buffalo-wild-wingss-blazin References: [marketingdive](https://www.marketingdive.com/news/buffalo-wild-wings-ties-loyalty-program-to-new-call-of-duty-game/507967/) & [blazinrewards](https://blazinrewards.com/) [Buffalo Wild Wings's](https://www.trendhunter.com/trends/wings-and-burgers) Blazin' rewards program enables video game connoisseurs to accrue points prior to the release of Call of Duty: WWII, through dining in-restaurant. Through the partnership, Wild Wings diners can gain points through ordering various menu items. Points are tracked through a [companion app](https://www.trendhunter.com/trends/engagement-loyalty-program), eventually resulting in rewards of downloadable codes, which, when redeemed, can be applied to the Call of Duty game. This interesting partnership demonstrates Wild Wings, a brand typically associated with sports, extending its marketing to appeal to a different demographic. By tapping into the gaming industry, Wild Wings can engage with a more digitally connected group of people, who are more accustomed to using mobile apps and codes. This partnership also serves as a means of connecting and building a community and physical meeting spot, as appose to meeting online. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Gaming-focused Loyalty Programs:** Companies could implement similar loyalty programs targeting gamers as a way to engage with a digitally connected audience. - **Cross-industry Partnerships:** Partnerships between seemingly unrelated industries, such as sports bars and gaming, can provide unique opportunities for brand expansion and customer engagement. - **Mobile App Integration:** Integrating mobile apps into loyalty programs can make them more accessible and appealing to a younger, digitally-savvy generation. ### Who This Affects Most - **Sports Bars:** Sports bars could extend their marketing and appeal to a different demographic by partnering with the gaming industry and implementing gaming-focused loyalty programs. - **Gaming Industry:** The gaming industry can form partnerships with non-gaming industries, such as sports bars, to provide unique opportunities for building community and customer engagement. - **Mobile App Development:** Companies that specialize in mobile app development could collaborate with businesses, such as those in the food and beverage industry, to create unique loyalty programs that integrate seamlessly with user-friendly apps. ## Related on Trend Hunter - [Gamer-Targeted Sandwich Promos](https://www.trendhunter.com/trends/kfc-chicken-sandwiches.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Video Game-Inspired QSR Promotions](https://www.trendhunter.com/trends/chipotle-7.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md) - [Game-Inspired Fast Food Combos](https://www.trendhunter.com/trends/call-of-duty-combo.md) - [Gaming Taquito Collaborations](https://www.trendhunter.com/trends/feeding-gamers.md) - [QSR Loyalty Programs](https://www.trendhunter.com/trends/smokey-bones-membership.md) - [Sizeable Weekly Deals](https://www.trendhunter.com/trends/wings-and-burgers.md)