# At-Home Makeshift Sports Ads Buffalo Wild Wings Celebrates Creative At-Home "Sports" By Ell Smith | Published 2020-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/buffalo-wild-wings1 References: [adweek](https://www.adweek.com/creativity/made-up-sports-fill-the-void-in-cute-new-buffalo-wild-wings-ad/) & [buffalowildwings](https://www.buffalowildwings.com/) [Buffalo Wild Wings'](https://www.trendhunter.com/trends/wings-and-burgers) latest ad spot nods to the creative ways people are staying active while staying inside. The COVID-19 pandemic has put the majority of sporting activity on hold, but this didn't stop the [sports bar franchise](https://www.trendhunter.com/trends/buffalo-wild-wings-sandwiches) from celebrating the athletes, hobbyists and sports enthusiasts that are making the most of their situation. The ad shows a home video-style montage of different consumers [makeshift sporting setups](https://www.trendhunter.com/trends/adidas-you-got-this), which include golfing with a ping pong ball and a cup, playing soccer with toilet paper rolls, skating practice with roller blades and a treadmill and more. The ad closes with a sentimental message from the brand that reads "even when sports aren't on, sports live on." Image Credit: Buffalo Wild Wings ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 2% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **At-home Sports:** Opportunity to innovate and market sports equipment and accessories designed for home use. - **Creative Recreation:** Opportunity to develop and promote creative ways for people to stay active and entertained at home. - **Adapting Sporting Activities:** Opportunity to create products, services, and experiences that allow people to adapt their favorite sports to limited indoor spaces. ### Where This Applies - **Sports Equipment Manufacturing:** Opportunity for manufacturers to design and produce sports equipment tailored for use in small indoor spaces. - **Fitness and Home Entertainment:** Opportunity for fitness and entertainment companies to offer innovative solutions for at-home physical activities and recreation. - **Sports Marketing and Advertising:** Opportunity to develop and execute advertising campaigns that celebrate and support the creativity of sports enthusiasts in adapting to limited at-home sporting activities. ## Related on Trend Hunter - [Holiday Blind Box Campaigns](https://www.trendhunter.com/trends/hank-the-halls.md) - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md) - [World Series Wing Promotions](https://www.trendhunter.com/trends/buffalo-wild-wings-go.md) - [Sporting Event-Focused Experiences](https://www.trendhunter.com/trends/big-game-ticketed-experience.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Active Wearable Tech](https://www.trendhunter.com/trends/active-wearable-tech.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md)