# Chicken Wing-Themed Apparel Buffalo Wild Wings Apparel Collection Was Created with Overtime By Michael Hemsworth | Published 2022-03-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/buffalo-wild-wings-apparel-collection References: [chewboom](https://www.chewboom.com/2022/03/16/buffalo-wild-wings-launches-new-apparel-collection-in-partnership-with-overtime/) & [buffalowildwings](https://www.buffalowildwings.com) The [Buffalo Wild Wings](https://www.trendhunter.com/trends/hank-the-halls) apparel collection has been announced by the brand as a lineup of clothing styles created in collaboration with [Overtime](https://www.trendhunter.com/trends/backtocollege-campaign) to get avid fans in the mood for March Madness. The [limited-edition lineup of clothing](https://www.trendhunter.com/trends/draftkings-artist-series) includes a hoodie and a T-shirt, both in black, with signature imagery of a flying buffalo and sauce on the front with OVERTIME in variety letters on the rear. The hoodie is priced at $65, while the T-shirt is priced at $35 and are both available exclusively online. The Buffalo Wild Wings apparel collection is arriving alongside a special promotion that will see the brand dishing out free boneless wings to members of its Blazin' Rewards program like last year. Image Credit: Buffalo Wild Wings ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 33% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Food-themed Apparel:** Opportunity for other restaurant chains to create their own collection of apparel to attract brand loyal customers. - **Limited-edition Merchandise:** Launch of limited-edition merchandise can create exclusivity, boosting interest and demand among customers. - **Online-exclusive Products:** Exclusive online apparel and merchandise can improve the online presence and e-commerce sales of a brand. ### Where This Applies - **Casual Dining Industry:** Casual dining restaurants can leverage merchandising as an additional revenue stream and boost customer loyalty. - **Retail Industry:** Retailers can explore collaborations with restaurant chains and offer limited-edition merchandise or apparel to attract new customers. - **E-commerce Industry:** E-commerce platforms can partner with restaurants to exclusively sell new merchandise and apparel collections, increasing online sales. ## Related on Trend Hunter - [World Series Wing Promotions](https://www.trendhunter.com/trends/buffalo-wild-wings-go.md) - [Basketball-Themed Chicken Wing Meals](https://www.trendhunter.com/trends/gametime-flavor-bundle.md) - [Holiday Blind Box Campaigns](https://www.trendhunter.com/trends/hank-the-halls.md) - [Indulgent Sports Bar Sandwiches](https://www.trendhunter.com/trends/buffalo-wild-wings-sandwiches.md) - [Unlimited Appetizer Restaurant Menus](https://www.trendhunter.com/trends/bottomless-apps.md) - [Boneless Wing-Topped Pizzas](https://www.trendhunter.com/trends/boneless-bar-pizzas.md) - [Collaboration Bourbon Wing Sauces](https://www.trendhunter.com/trends/bulleit-bourbon-bbq-sauce.md) - [Sizeable Weekly Deals](https://www.trendhunter.com/trends/wings-and-burgers.md) - [Bacon-Packed Restaurant Menus](https://www.trendhunter.com/trends/buffalo-wild-wings-bacon-menu.md)