# Booty-Shaking Branding The 'Buffalo Stance' Video is Part of Dr. Martens 50th Anniversary By Tiana Reid | Published 2010-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/buffalo-stance-video References: [complex](http://www.complex.com/blogs/2010/05/20/wake-n-watch-dr-martens-50th-anniversary-buffalo-stance-music-video/) & [50.drmartens](http://50.drmartens.com/) The 'Buffalo Stance' video by Portugal's Buraka Som Sistema is the latest cover in the [Dr. Martens 50th anniversary project](https://www.trendhunter.com/trends/dr-martens-and-awake-ny) that has been running throughout the year. The goal of the [project](http://www.complex.com/blogs/2010/05/20/wake-n-watch-dr-martens-50th-anniversary-buffalo-stance-music-video/) was to emphasize the spirit of the punk brand through the release of ten videos. The electro-based 'Buffalo Stance' video reminds me of Major Lazer's latest gyration-heavy videos, as this too featured some intense dancing and some intense colors. **Implications** - With this much booty-shaking going on you can bet many people are going to be watching this Buffalo Stance video over and over again. This was a highly effective way for Dr. Martens to celebrate their monumental 50th Anniversary; I would say their goals were accomplished with this video! ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 77% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Booty-shaking Videos:** Disruptive innovation opportunity: Brands can leverage intense dancing and vibrant colors in videos to capture audience attention and create a memorable brand experience. - **Anniversary Projects:** Disruptive innovation opportunity: Companies can celebrate milestone anniversaries by releasing a series of videos that showcase their brand spirit and engage customers. - **Electro-based Music:** Disruptive innovation opportunity: Artists can create electrifying music videos that combine intense dancing and bold visuals to attract a wide audience. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Fashion brands can use energetic music videos to promote their products and connect with younger, trend-conscious consumers. - **Entertainment:** Disruptive innovation opportunity: Production companies can specialize in creating visually captivating music videos that captivate viewers and maximize brand exposure. - **Music:** Disruptive innovation opportunity: Musicians can collaborate with fashion brands to produce music videos that showcase their unique style and create buzz in the industry. ## Related on Trend Hunter - [90’s Inspired Archival Footwear](https://www.trendhunter.com/trends/buzz-collection.md) - [Classic Bottle-Cap-Inspired Footwear](https://www.trendhunter.com/trends/dr-martens-x-palace.md) - [90's Archival Footwear Pop-Ups](https://www.trendhunter.com/trends/buzz-bus.md) - [80s Metal-Band-Inspired Boots](https://www.trendhunter.com/trends/dr-martens-x-metallica.md) - [Heritage Brand Boot Ads](https://www.trendhunter.com/trends/well-worn.md) - [Collaborative Cumbia-Inspired Shoes](https://www.trendhunter.com/trends/dr-martens-x-awake-ny.md) - [Lace-Free Boot Expansions](https://www.trendhunter.com/trends/zebzag-collection.md) - [Bold Maximalist Footwear](https://www.trendhunter.com/trends/exoshield-xx01.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md)