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Curvy Athlete Denim Campaigns

Ronda Rousey & Buffalo Jeans Promote Denim Made for Curvy Women

— August 15, 2016 — Marketing
UFC fighter Ronda Rousey is showing the world her sultry side for the Buffalo Jeans Fall 2016 ad campaign. The gritty mixed-martial arts athlete is normally seen in her athletic gear looking rough and tough, but in these shots, she's feminine and demure.

Like many athletes, Rousey doesn't have a typical model body, she's muscular and a lot fuller. Her body type is also an issue for her when it comes to buying denim, so Buffalo Jeans devised the 'Hope' line to fit the needs of curvy women like Ronda. The Hope line of denim has a wide array of sizes and styles like bootcut, straight and skinny. For the campaign Ronda Rousey promotes the Hope line of jeans by stating its made for "real life."
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