# Cardboard Tequila Bottles Buen Vato is the World's First Tequila in a Cardboard Bottle By Laura McQuarrie | Published 2022-05-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/buen-vato References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/05/worlds-first-tequila-in-cardboard-bottle-launches/)  Buen Vato is a world-first tequila and it sets itself apart with a [cardboard container made from 94% recycled material](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle). The bottle is lighter to transport and it offers great CO2 reduction in comparison to traditional industry methods. The spirit itself is made in [small batches](https://www.trendhunter.com/trends/additivefree-tequilas) and it shares a well-balanced taste of herbs, citrus and cucumber, plus hints of chocolate, pepper and sweetness from agave. The all-new [blanco tequila](https://www.trendhunter.com/trends/dobel-tahona-tequila-blanco) is launching in the European market as of July 2022. Omar Corona, Mexican environmental engineer and head of the pollution reduction program of Alias Smith, says "It’s time for a change where conscious consumers buy the nice cardboard bottles and, if they wish to, pour their Tequila into a crystal bottle at home. Why continue polluting so much to enjoy a Tequila." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 95% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** The use of recycled or eco-friendly materials in packaging presents an opportunity for disruptive innovation in the traditional beverage industry. - **Reducing Carbon Footprint:** Implementing methods to reduce CO2 emissions in transportation can present opportunities for disruptive innovation in the logistics industry. - **Small Batch Manufacturing:** Manufacturing in small batches presents opportunities for disruptive innovation in the spirits industry by offering unique and high-quality products. ### Who This Affects Most - **Packaging Industry:** The packaging industry can innovate by exploring and implementing more sustainable materials and methods. - **Beverage Industry:** Reducing the carbon footprint in the beverage industry presents an opportunity for innovation in logistics and transportation. - **Spirits Industry:** Small batch manufacturing can present opportunities for innovation in the spirits industry by offering unique and high-quality products. ## Related on Trend Hunter - [Paper-Packaged Tequilas](https://www.trendhunter.com/trends/buen-vato-tequila.md) - [Recyclable Aluminum Tequila Packaging](https://www.trendhunter.com/trends/denada-tequila.md) - [Tequila Cocktail Cartons](https://www.trendhunter.com/trends/readytodrink-tequila-cocktail.md) - [All-Natural Cocktail Cartons](https://www.trendhunter.com/trends/dulce-vida-tequila-cartons.md) - [Bag-In-Box Mezcals](https://www.trendhunter.com/trends/mezcal-bag-in-box.md) - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [One-Liter Premium Tequilas](https://www.trendhunter.com/trends/suerte-tequilas.md) - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md)