# Collapsible Drink Holders The Bübi Bottle Can Be Scrunched and Squished to Save Space By Sarah Moore | Published 2012-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/buebi-bottle References: [gizmag](http://www.gizmag.com/bubi-bottle-scrunchable-water-container/22432/) & [bubibottle](http://www.bubibottle.com/) The 22-ounce Bübi Bottle can be twisted, crushed and scrunched up into a ball when not in use to save space when its contents are emptied. While [reusable water bottles](https://www.trendhunter.com/trends/anew) are a great way to stay hydrated on the go without contributing to the waste accumulated from disposable plastic water bottles, often times portable drink carriers are bulky and space-consuming. This bottle, however, becomes palm-sized after the liquid inside has been guzzled up. This makes it convenient to throw into a pocket or small pocket in a bag which is ideal for travelers or athletes that need to carry liquid with them, but don't have a lot of space to tote something around. Created by Craig Madaus, the crunchy, BPA-free silicone container is insulted to keep drinks either warm or cold and is microwave, freezer and dishwasher safe. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Collapsible Drink Carriers:** The trend of reusable drink carriers that can be folded or collapsed to save space, making them ideal for travelers and athletes. - **Portable and Convenient Hydration:** The trend of creating products that are easy to carry and don't take up too much space, making hydration more accessible on the go. - **Eco-friendly Drink Containers:** The trend of creating reusable drink containers that help cut down on plastic waste and have a lower environmental impact. ### Where This Applies - **Travel and Tourism:** The travel industry can benefit from collapsible drink carriers by offering more compact and convenient products to travelers who need to pack light while staying hydrated. - **Athletic and Fitness:** The fitness industry can capitalize on the trend of portable and convenient hydration by creating products that are easy to carry and consume during physical activity. - **Sustainability:** The sustainable products industry can benefit from eco-friendly drink containers that are reusable and help reduce plastic waste, in line with consumer demand for more environmentally conscious products. ## Related on Trend Hunter - [Twisting Collapsible Bottles](https://www.trendhunter.com/trends/elio.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Combination Modular Bottles](https://www.trendhunter.com/trends/berry-bottle.md) - [Cleaning-Friendly Water Bottles](https://www.trendhunter.com/trends/breakbottle-water-bottle.md) - [Modular Travel Bottles](https://www.trendhunter.com/trends/tetra.md)