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# Musical Magazine Campaigns
The Budweiser Vinyl Ad Features Will.I.Am

By Erin Kirkpatrick | Published 2012-05-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/budweisers-vinyl-ad
References: [creativecriminals](http://creativecriminals.com/print/budweiser-vinyl-ad/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=X0NRGDw_cNY)

For the promotion of Will.I.Am’s newest single ‘Great Times,’ promoters invented the Budweiser Vinyl Ad, a unique and interesting approach to [alcohol advertising](https://www.trendhunter.com/trends/heineken-friend).

For Will.I.Am’s newest release, Budweiser revealed a new marketing technique of their own -- a [playable magazine](https://www.trendhunter.com/trends/music-deserves-bose). Will.I.Am partnered with advertising agency Agencia Africa Sao Paulo to create this playable promo. The full-page magazine ad can be clipped from the magazine and played using any record player. This ingenious song promotion ploy can actually play songs like a traditional vinyl record. Bud’s adverts will include flexi disc records available in the pages of a variety of Brazilian magazines. Crack out your old record player because record advertisements are bound to gain momentum.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 45% | Activity: 56% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Playable Promo Ads:** Creating playable magazine ads or flexi disc records as part of advertising campaigns can provide a unique and entertaining experience for consumers.
- **Blending Music and Advertising:** Innovative advertising campaigns, such as the Budweiser Vinyl Ad, that partner with musicians can create an unforgettable experience for consumers and drive sales for both industries.
- **Nostalgic Advertising:** Using vintage formats, such as vinyl records, in contemporary advertising can tap into a sense of nostalgia and create a memorable and impactful experience for consumers.

### Sectors Adopting This

- **Advertising:** The advertising industry can leverage playable promo ads and collaborations with musicians to create innovative campaigns that capture and engage consumers.
- **Music:** The music industry can benefit from collaborations with brands and the use of vintage formats in advertising campaigns to increase popularity and exposure of both the artist and the brand.
- **Print Media:** The print media industry can explore new formats, such as playable magazine ads and flexi disc records, to provide a fresh and unique experience to readers and attract new advertisers.

## Related on Trend Hunter

- [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md)
- [Beer-Infused Vinyls](https://www.trendhunter.com/trends/beer-infused-vinyl.md)
- [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md)
- [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md)
- [Limited-Edition Sugarcane Vinyls](https://www.trendhunter.com/trends/sugarcane-vinyl.md)
- [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md)
- [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md)
- [Limited Mini Collab Vinyls](https://www.trendhunter.com/trends/mini-wax-tracks1.md)
- [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md)