# Beer-Branded Holiday Dinner Merch Budweiser's Thanksgiving Items Included a Turkey Stand and More By Ell Smith | Published 2020-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/budweisers-thanksgiving References: [adweek](https://www.adweek.com/brand-marketing/budweiser-marks-thanksgiving-with-some-outrageous-merchandise/) & [shopbeergear](https://www.shopbeergear.com/) Budweiser's Thanksgiving merchandise aimed to re-ignite the holiday cheer, offering a humorous take to help consumers get into the spirit. The brand launched two items: a [turkey stand](https://www.trendhunter.com/trends/homestyle-turkey-gravy) and a [lockable takeaway box](https://www.trendhunter.com/trends/leftover-gravy-bottle). The first item offers a new way to cook a turkey, helping those present their meat on top of a Budweiser can. Both humorous and functional, this item is sure to offer an unconventional laugh at the gathering. The second item was designed for leftovers, helping the hungry consumer sneak away with the home cooked meal. The box features all-over [Budweiser branding](https://www.trendhunter.com/trends/made-of-america) alongside a password-only lock that ensures no one will steal the contents. Both of the items were available through the brand's store. Image Credit: Budweiser ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 90% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Holiday-themed Merchandise:** Opportunity for brands to create unique and humorous products to enhance the holiday cheer. - **Branded Food Accessories:** Innovative ways to incorporate brand logos and designs into functional food-related products. - **Lockable Takeaway Boxes:** Growing trend of secure and personalized containers for storing leftovers or valuable items. ### Industries Being Reshaped - **Food and Beverage:** Food brands can explore creative collaborations and unique merchandise to engage and delight consumers during the holiday season. - **Retail and E-commerce:** Opportunity for retailers to offer exclusive and branded products that cater to consumers' desire for novelty and limited-edition items. - **Packaging and Containers:** Packaging companies can create innovative and customizable takeaway boxes for food, beverages, and other valuable items that provide security and convenience. ## Related on Trend Hunter - [Winter Imagery Beer Packaging](https://www.trendhunter.com/trends/budweiser-holiday-cans.md) - [Branded Beer-Opening Nutcrackers](https://www.trendhunter.com/trends/beeropening-nutcrackers.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Dog-Friendly Brews](https://www.trendhunter.com/trends/busch-light-turkey-brew.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Festive Tree Keg Stands](https://www.trendhunter.com/trends/christmas-tree-keg-stand.md) - [Thanksgiving Instant Ramens](https://www.trendhunter.com/trends/cup-noodles-turkey-dinner.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md)