# Premium Beer Brand Sauces The New Budweiser-Brand Sauces are Meant to Complement the King of Beers By Katherine Pendrill | Published 2016-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/budweiserbrand-sauces References: [preparedfoods](http://www.preparedfoods.com/articles/118762-budweiser-brewmasters-premium-barbecue-sauces) & [businesswire](http://www.businesswire.com/news/home/20160916005563/en/Line-Budweiser-Brewmaster’s-Premium-Sauces-Unveiled-2016) Anheuser-Busch recently teamed up with the Fremont Company to produce a new line of Budwiser-brand sauces. With fives unique flavors to choose from, the new sauces provide a whole new way to enjoy the King of Beers. The new Budweiser Brewmaster’s Premium Barbecue Sauce collection was developed by Anheuser-Busch's on-staff executive chefs in partnership with the Fremont Company. Each sauce boasts a unique flavor profile that has been specially formulated to complement Budweiser beer. As Anheuser-Busch's Executive Chef-On Premise Vito Racanelli Jr. explains, "Chef Niemann and I spent more than six months refining the flavor profiles of the new sauces such that they’re worthy of carrying the Budweiser name." With flavors ranging from Honey to Bold & Spicy, these Budweiser-brand sauces are perfect for pairing with any type of dish. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 65% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Premium Beer Sauces:** The creation of Budweiser-brand sauces opens up new opportunities for premium beer brands to expand their product lines and create unique food pairings. - **Collaboration Between Brands:** Partnering with food companies provides an opportunity for beer brands to innovate and create products that complement their beer offerings. - **Food and Beverage Pairing:** Innovation opportunities exist for companies developing new products that complement specific food and beverage pairings, like Budweiser-brand sauces and beer. ### Who This Affects Most - **Food and Beverage Manufacturing:** Partnering with brewing companies to develop food products that complement specific beer offerings can provide new revenue streams and market opportunities for food and beverage manufacturers. - **Premium Beer Industry:** Expanding the product line to include unique food pairings, like Budweiser-brand sauces, is a disruptive innovation opportunity for premium beer companies looking to differentiate themselves in a crowded marketplace. - **Restaurant Industry:** Introducing Budweiser-brand sauces to restaurant menus as a recommended food pairing can create buzz and drive sales for both the sauce and beer products. ## Related on Trend Hunter - [Collaboration Beer-Made Appetizers](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds.md) - [Beer-Branded Foodservice Sauces](https://www.trendhunter.com/trends/guinness-sauces.md) - [Brew-Inspired Pantry Products](https://www.trendhunter.com/trends/brewdog-kitchen.md) - [Beer-Infused Hot Sauces](https://www.trendhunter.com/trends/dive-bar-hot-sauce.md) - [Collaboration Bourbon Wing Sauces](https://www.trendhunter.com/trends/bulleit-bourbon-bbq-sauce.md) - [Root Beer BBQ Sauces](https://www.trendhunter.com/trends/ps-seasoning-root-beer-bbq-sauce.md) - [Chicken BBQ Beers](https://www.trendhunter.com/trends/perdue-beer-can-chicken-beer.md) - [White BBQ Sauces](https://www.trendhunter.com/trends/white-bbq-sauce.md) - [Spice-Infused Specialty Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajin.md)