# Remorseful Drunk Purchasing Ads Budweiser Zero's Latest Ad Warns of Alcohol-Fuelled Purchases By Ell Smith | Published 2020-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/budweiser-zeros-latest-ad References: [adweek](https://www.adweek.com/retail/budweiser-zero-shop-sober-holiday-ad/) & [budweiser](https://www.budweiser.com/en/our-beers/budweiser-zero.html) [Budweiser Zero's](https://www.trendhunter.com/trends/budweiser-zero-1) latest campaign reminds consumers that one of the perks of [staying sober](https://www.trendhunter.com/trends/sober-october-campaign) is the lack of alcohol-fueled purchases. 2020 has seen an increase in both drinking habits and online shopping, but the two coming together can be a regretful combination. Budweiser's latest campaign plays into this, by reminding consumers that some post-beer purchases are a lot less funny in the morning. The ads feature images of purchased items that elicit a sense of buyers remorse. They include a 'Boyfriend Pillow', a dog lamp and a cat balaclava. The humorous and relatable photo campaign sends the message that sometimes, drinking alters our judgement in embarrassing and costly ways, especially when it comes to [impulse buys](https://www.trendhunter.com/trends/creative-promotional-campaign). Image Credit: Budweiser Zero ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sober Purchasing:** Opportunities for companies to create products and services targeting sober customers who prioritize avoiding regretful purchases while shopping online. - **Humorous Marketing:** Opportunities for companies to create humorous marketing campaigns that display the consequences of impulsive buying while under the influence of alcohol. - **Alcohol-free Lifestyle:** Opportunities for companies to create products and services promoting an alcohol-free lifestyle, focusing on the financial and emotional benefits of avoiding regretful purchases. ### Who This Affects Most - **E-commerce:** E-commerce platforms could develop features and tools that prompt customers to reconsider purchases made while possibly under the influence, promoting responsible purchasing. - **Alcohol Brands:** Opportunities for alcohol brands to create alcohol-free products and market them as a way to avoid regretful purchases while still enjoying a night out or at home. - **Retail:** Opportunities for retail companies to create alcohol-free social events tailored to those seeking an alternative to drinking and shopping while also promoting their products and services. ## Related on Trend Hunter - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Moderated Drinking Campaigns](https://www.trendhunter.com/trends/gordons-mix-it-up.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Non-Alcoholic QSR Beverages](https://www.trendhunter.com/trends/budweiser-zero-1.md) - [Lighthearted Dry January Campaigns](https://www.trendhunter.com/trends/january-its-anything-but-dry-campaign.md)