# Dry January Ad Campaigns Budweiser Launched a Budweiser Zero Campaign with High-Profile Athletes By Daniel Johnson | Published 2021-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/budweiser-zero1 References: [marketingdive](https://www.marketingdive.com/news/budweiser-zero-unites-athletes-to-support-dry-january/592789/) & [jointeamzero](https://jointeamzero.com/) Budweiser launched a Dry [January](https://www.trendhunter.com/trends/dryback-january) campaign for [Budweiser Zero](https://www.trendhunter.com/trends/budweiser-zero-1) and is using high profile athletes to promote the campaign, including NFL and NBA athletes and more. The Budweiser Zero campaign is named [Team Zero](https://www.trendhunter.com/trends/gender-equality-in-sports) and those who participate in the Dry January will be encouraged to abstain from alcohol with motivational emails from a group of athletes. Participants can also enter to win a chance to receive a pair of tickets to a World Series Game in 2021. The athletes included in the campaign are Darius Slayton, an NFL player, Kevin Kisner, a professional golfer, Jordan Henderson, a soccer player, Paul Bissonnette, a former NHL player, and George St-Pierre, a former UFC champion. Dwyane Wade was also featured in the campaign and is a co-founder of Budweiser Zero. Image Credit: Budweiser ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Dry January Campaigns:** Brands can create campaigns to promote non-alcoholic alternatives during the Dry January trend. - **Athlete Endorsements:** Incorporating high-profile athletes in advertising campaigns can increase brand exposure and credibility. - **Motivational Marketing:** Motivating consumers to make healthier choices through email campaigns and incentives can foster brand loyalty. ### Industries Being Reshaped - **Alcohol Alternatives:** The alcohol industry can explore the creation and promotion of non-alcoholic beverages in response to the Dry January trend. - **Sports Marketing:** Brands can leverage athlete endorsements to increase exposure and consumer engagement in the sports industry. - **Email Marketing:** Incentive-based email marketing campaigns can be used to promote various industries and foster consumer loyalty. ## Related on Trend Hunter - [Dry January Beer Launches](https://www.trendhunter.com/trends/dryback-january.md) - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md) - [Lighthearted Dry January Campaigns](https://www.trendhunter.com/trends/january-its-anything-but-dry-campaign.md) - [Alcohol-Free Party Packs](https://www.trendhunter.com/trends/dry-january-party-pack.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Alcohol-Free New Year Campaigns](https://www.trendhunter.com/trends/dash-and-dry-january.md) - [Alcohol-Free Underground Campaigns](https://www.trendhunter.com/trends/bakerl00.md) - [Sober October Campaigns](https://www.trendhunter.com/trends/sober-october-campaign.md) - [Habit-Building Non-Alcoholic Challenges](https://www.trendhunter.com/trends/dryish-january-challenge.md)