# Non-Alcoholic QSR Beverages A&W Introduces Labatt's Budweiser Zero at its Restaurants By Kanesa D | Published 2024-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/budweiser-zero-1 References: [ccentral](https://ccentral.ca/aw-teams-labatt-breweries-pilot-serving-non-alcoholic-beers-ontario) & [web.aw](https://web.aw.ca/en/home)  [A&W Canada](https://www.trendhunter.com/trends/aw-plantbased-burger) has teamed up with [Labatt Breweries of Canada](https://www.trendhunter.com/trends/burger-combos) to launch a pilot program introducing a non-alcoholic beer in its Ontario restaurants. The collaboration will feature Labatt's Budweiser Zero, bringing the iconic beverage to A&W customers. Budweiser Zero will be available at select A&W locations across Ontario during this pilot initiative. By introducing Budweiser Zero, A&W, and Labatt are diversifying their product offerings and catering to the growing consumer demand for non-alcoholic alternatives. Throughout the limited-time pilot, A&W and Labatt Breweries of Canada will monitor customer response and engagement, potentially paving the way for broader adoption of non-alcoholic beverages in quick-service restaurant settings. "I'm excited to have A&W be part of the response to the growing interest in non-alcoholic beers," says Amanda Wang, director of marketing at A&W. "You could say we've been pioneers since 1919 with our A&W [Root Beer](https://www.trendhunter.com/trends/jolt-root-beer). Introducing Budweiser Zero is an expansion of meeting our guests' needs with varied options for refreshing beverages that perfectly complement our best-tasting burgers." Image Credit: A&W Canada ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 78% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Beverage Surge:** The increasing consumer preference for healthier and non-alcoholic drink options is driving innovative collaborations like A&W's introduction of Budweiser Zero. - **QSR Beverage Diversification:** Quick-service restaurants are diversifying their menus by incorporating non-alcoholic beverages, appealing to a broader, health-conscious customer base. - **Pilot Programs and Consumer Feedback:** Utilizing pilot programs to gauge consumer interest and engagement can transform the quick-service restaurant industry's approach to introducing new, non-traditional products. ### Who This Affects Most - **Non-alcoholic Beverage Industry:** The growing trend of non-alcoholic alternatives offers the non-alcoholic beverage industry significant expansion opportunities in new market segments. - **Quick-service Restaurant Industry:** Quick-service restaurants are exploring new product offerings, which can reinvigorate brand loyalty and meet the evolving preferences of health-conscious consumers. - **Food and Beverage Partnerships:** Collaborations between well-known beverage brands and quick-service restaurants can create unique marketing opportunities and drive innovation in customer experiences. ## Related on Trend Hunter - [Non-Alcoholic Burger Combos](https://www.trendhunter.com/trends/burger-combos.md) - [Zero Alcohol Functional Beer](https://www.trendhunter.com/trends/sleeman-zero.md) - [Fruity Non-Alcoholic Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalc-strawberry-acai.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Extra-Crisp Zero-Carb Beers](https://www.trendhunter.com/trends/bud-light-next.md) - [Refreshing Non-Alcoholic Beers](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer.md) - [Flavorful Alcohol-Free Beers](https://www.trendhunter.com/trends/kingfisher-zero.md) - [Non-Alcoholic Vitamin D-Infused Beers](https://www.trendhunter.com/trends/sunbrew.md)