# Heartwarming Companion Beer Ads The Budweiser Super Bowl Ad Continues the Tale of the Clydesdale By Laura McQuarrie | Published 2014-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/budweiser-super-bowl-ad References: [buzzfeed](http://www.buzzfeed.com/maycie/this-one-minute-budweiser-super-bowl-ad-will-reduce-you-to-a) & [budweiser](http://www.budweiser.com/clydesdales/blog/the-clydesdale-stars-of--puppy-love--commercial---budweiser-supe.html) The [2014 Budweiser Super Bowl ad](https://www.trendhunter.com/trends/angel-soft-super-bowl) is a continuation of the story that aired during last year’s game. The 2013 Budweiser ‘Brotherhood’ commercial starred a Clydesdale horse and focused on the bond between the animal and its trainer. The ad that will air during this year’s Super Bowl XLVIII game shows the unbreakable bond between a [small puppy and a large Clydesdale](https://www.trendhunter.com/trends/puppy-bowls). The mischievous pup always seems to find a way to sneak around to see his equine friend. But at one point, the pup is being driven away from the farm in a car and the Clydesdale chases behind the vehicle, much like in last year’s ad. The commercial is just as [heartwarming](https://www.trendhunter.com/trends/cesar-love-like-crazy) and truly a tale of “best buds.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 31% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Heartwarming Advertisements:** Opportunity to create emotional and touching ads that resonate with consumers. - **Continuing Storylines:** Opportunity to build on previous ads and create a series of interconnected narratives that engage viewers. - **Animal Companionship:** Opportunity to showcase the bond between animals and humans, appealing to pet lovers and animal enthusiasts. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to create compelling and memorable campaigns that evoke strong emotions and connections. - **Beverage:** Opportunity for beverage companies to use heartwarming storytelling to increase brand loyalty and connect with consumers. - **Entertainment:** Opportunity for entertainment companies to develop engaging narratives that captivate audiences and drive brand affinity. ## Related on Trend Hunter - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Outdoor-Inspired Beer Spots](https://www.trendhunter.com/trends/ross-chastain.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Winter Imagery Beer Packaging](https://www.trendhunter.com/trends/budweiser-holiday-cans.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md) - [Dog-Centric Root Beer Campaigns](https://www.trendhunter.com/trends/last-dog-standing.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md)