# Budweiser Introduces Barbeque Sauces By Angela Lowe | Published 2006-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/budweiser-introduces-barbeque-sauces References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2006/05/king_of_beers_n.html) & [stltoday](http://www.stltoday.com/stltoday/business/stories.nsf/0/9874D2A938DF52D886257169000CEA6A?OpenDocument) [Budweiser](https://www.trendhunter.com/trends/made-of-america) will soon be on a line of non-alcoholic barbecue sauces. The sauces will hit the US store shelves in July. [Anheuser-Busch Cos](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds). hopes the sauces will strengthen the link between Budweiser and a favorite American cooking style. [Vita Food Products Inc.](https://www.trendhunter.com/trends/malibu-mango-smoothie-kit) will actually make and distribute the barbecue sauces, but the the key ingredient is Budweiser-minus the alcohol. **Implications** - Well-known brands have the ability to venture into various markets to expand their shares. Companies such as Budweiser expanding into the condiment category showcases how strong the brand is. A brand cannot venture into other areas without having the profits to justify the potential loss on a new product. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 65% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Brand Expansion:** Well-known brands expanding into different markets to expand market share - **Non-alcoholic Products:** Introduction of new non-alcoholic products by established alcoholic beverage companies - **Condiment Innovation:** Introduction of new types/flavors of condiments by established brands ### Who This Affects Most - **Alcoholic Beverages:** Established alcoholic beverage companies expanding into non-alcoholic products - **Food and Beverage:** Introduction of new condiments to expand market share in established food and beverage industry - **Manufacturing and Distribution:** Manufacturing and distributing new condiments created in partnership with established brands ## Related on Trend Hunter - [Beer-Branded Foodservice Sauces](https://www.trendhunter.com/trends/guinness-sauces.md) - [Brew-Inspired Pantry Products](https://www.trendhunter.com/trends/brewdog-kitchen.md) - [Root Beer BBQ Sauces](https://www.trendhunter.com/trends/ps-seasoning-root-beer-bbq-sauce.md) - [White BBQ Sauces](https://www.trendhunter.com/trends/white-bbq-sauce.md) - [Collaboration Bourbon Wing Sauces](https://www.trendhunter.com/trends/bulleit-bourbon-bbq-sauce.md) - [Beer-Infused Hot Sauces](https://www.trendhunter.com/trends/dive-bar-hot-sauce.md) - [Cayenne-Spiced BBQ Sauces](https://www.trendhunter.com/trends/blazin-barbq-sauce.md) - [Collaboration Beer-Made Appetizers](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds.md) - [Beet-Based BBQ Sauces](https://www.trendhunter.com/trends/the-beet-goes-on.md)