# Statement Beer Campaigns The Budweiser Emergency Water Program Celebrated Its Accomplisments By Mishal Omar | Published 2018-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/budweiser-emergency-water References: [thedieline](http://www.thedieline.com/blog/2018/2/15/budweiser-changes-beer-into-water-and-ruffles-some-feathers) Unknown to many consumers, the [Budweiser](https://www.trendhunter.com/trends/made-of-america) emergency water program has been operating for several decades, having recently celebrated its 30th anniversary. The program, which ships cans of [clean water](https://www.trendhunter.com/trends/deepwater-well) around the world to help those experiencing natural disasters, celebrated its anniversary with a Super Bowl Commercial. The commercial featured a cover of Stand By You sung by Skylar Grey, who promised that some of the proceeds from the song would go towards the [American Red Cross](https://www.trendhunter.com/trends/pet-disaster-plan). The ad did receive some criticism, as many viewers thought it would have been better to donate the millions of dollars spent on the ad towards the Budweiser emergency water program, or others like it. Nonetheless, the ad did a good job at spreading awareness for the initiative. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Water Relief Initiatives:** There is a disruptive innovation opportunity in creating new and improved programs for shipping clean water to areas affected by natural disasters. - **Cause-related Marketing:** Brands can capitalize on consumer interest in social causes by connecting their product or service to a charitable initiative, as shown by Budweiser's Super Bowl Commercial. - **Awareness Campaigns:** There is a need for innovative and attention-grabbing advertising campaigns that raise awareness for important issues and initiatives, such as the Budweiser emergency water program. ### Where This Applies - **Beverage:** The beverage industry has an opportunity to create more sustainable and socially responsible products, like Budweiser's emergency water cans. - **Non-profit:** Non-profit organizations can explore partnerships with companies to leverage their brand reach and resources, as seen in the collaboration between Budweiser and the American Red Cross. - **Advertising:** The advertising industry can play a crucial role in spreading awareness for various initiatives and helping brands connect with socially conscious consumers. ## Related on Trend Hunter - [Charitable Ukrainian Beer Initiatives](https://www.trendhunter.com/trends/chernigivske.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Pet Disaster Plan Campaigns](https://www.trendhunter.com/trends/pet-disaster-plan.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Firefighter-Supporting Beer Initiatives](https://www.trendhunter.com/trends/protect-our-protectors.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Rugged Legacy Beer Campaigns](https://www.trendhunter.com/trends/start-your-legacy-campaign.md)