# Playable Beer Coasters This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists By Laura McQuarrie | Published 2023-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/budweiser-campaign References: [famouscampaigns](https://www.famouscampaigns.com/2023/04/budweiser-release-playable-vinyl-beer-coasters-for-music-fans/?utm_source=rss&utm_medium=rss&utm_campaign=budweiser-release-playable-vinyl-beer-coasters-for-music-fans)  In the newest [Budweiser](https://www.trendhunter.com/trends/wasted-youth-and-budweiser) campaign, coasters are used in a creative way to support the music scene in Brazil. In this campaign created with [Wieden+Kennedy](https://www.trendhunter.com/trends/mcdonalds-australia-1) São Paulo, Budweiser reminds that "The Stage is Yours to Take" and it does more than provide a place to set drinks. These anything-but-ordinary coasters are actually “playable” vinyl beer coasters for music fans that work on most record players. The coasters are about the same size as a regular cardboard coaster and throughout São Paulo and Curitiba, Brazil, they are being used to promote artists like Estudante, Monna Brutal & MCharles and [Negra Rê](https://www.trendhunter.com/trends/dark-lagers). For those who don't have access to a record player, the vinyl coasters also include scannable Spotify Codes that link to the artists' tracks. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 84% | Activity: 95% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Playable Vinyl Coasters:** The adoption of playable vinyl coasters as a promotional tool for music artists to reach audiences and stand out amongst competitors. - **Interactive Promotions:** The use of interactive promotional tools to drive engagement and sales by creating unique experiences like playable vinyl coasters. - **Collaborative Marketing:** The trend towards brands partnering with up-and-coming artists to promote their products and support underground music scenes. ### Sectors Adopting This - **Beverage Industry:** The use of unique and interactive promotions like playable vinyl coasters to create brand loyalty and engagement among consumers. - **Music Industry:** The trend towards brands partnering with up-and-coming artists to promote their music and give exposure to new talent. - **Advertising Industry:** The adoption of interactive promotional tools like playable vinyl coasters to create new and memorable experiences for consumers. ## Related on Trend Hunter - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Beer-Infused Vinyls](https://www.trendhunter.com/trends/beer-infused-vinyl.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Beer Brand Music Platforms](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Music Ticketing Campaigns](https://www.trendhunter.com/trends/fix-tixflation.md)