# Advancing into Niche Beer Market Budweiser Chelada By Going Like Sixty | Published 2008-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/budweiser-beer-clamato-chelada References: [stltoday](http://www.stltoday.com/stltoday/business/stories.nsf/0/1E2C0C2442115E7A862573C600101F54?OpenDocument) & [money.cnn](http://money.cnn.com/news/newsfeeds/articles/prnewswire/CLM04814012008-1.htm) Fans of [specialty beers](https://www.trendhunter.com/trends/kindred-spirits) should be on the lookout for Budweiser/Bud Light and Clamato Chelada. Latinos have been mixing beer with Clamato juice for decades. Anheuser Busch had an "aha" moment and will be rolling it out nationwide after great success testing the [fizzy red cocktail concoction](https://www.trendhunter.com/trends/clawtails) in test markets along the southern U.S. border. "This is a recipe that combines cultures and flavors," said Ana Vitrano, a product manager at [Anheuser-Busch](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds). "Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love." **Implications** - Liquor manufacturers are increasingly looking to appeal to consumers of various cultural backgrounds by creating products inspired by traditional alcoholic beverages. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cultural-inspired Alcoholic Beverages:** Liquor manufacturers are creating products inspired by traditional alcoholic beverages from different cultures. ### Where This Applies - **Specialty Beer Market:** The niche beer market is seeing growth as consumers seek unique and culturally-inspired beer options. ## Related on Trend Hunter - [Chili Lime Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajn-chile-limn.md) - [Canned Mexican Beer Cocktails](https://www.trendhunter.com/trends/chelada-variety-pack.md) - [Refreshing Low-Carbonated Beverages](https://www.trendhunter.com/trends/spiked-aguas-frescas.md) - [Alcohol-Free Salty Citrus Beers](https://www.trendhunter.com/trends/modelo-chelada-limn-y-sal-nonalcoholic.md) - [Collaboration Beer-Made Appetizers](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds.md) - [Juicy Citrus Light Beers](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza.md) - [Mexican Non-Alcoholic Craft Brews](https://www.trendhunter.com/trends/mexican-nonalcoholic.md) - [Beer-Infused Soup Lines](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon.md) - [Festive Mojito Lagers](https://www.trendhunter.com/trends/spicy-boi.md)