# Non-Alcoholic Energy Drinks Budweiser Beats is a First-of-Its-Kind Energy Drink from the Brand By Laura McQuarrie | Published 2022-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/budweiser-beats References: [beveragedaily](https://www.beveragedaily.com/Article/2022/01/25/beat-it-ab-inbev-india-targets-10-energy-drink-market-share-with-launch-of-world-first-budweiser-product)  After launching [non-alcoholic beers](https://www.trendhunter.com/trends/brewdog-mello) (Budweiser 0.0, Hoegaarden 0.0 and Hoegaarden Rosée) Budweiser is venturing into the creation of its first-ever [non-alcoholic energy drinks](https://www.trendhunter.com/trends/avvika) with [Budweiser Beats](https://www.trendhunter.com/trends/budweiser-zero-1). India is the maiden country for this launch and the brand is on a mission to disrup an established yet underrepresented company when it comes to meeting changing consumer preferences. With this ambitious new launch, Budweiser is aiming to capture 10% of the local energy drink market share within two years, especially since the energy drink market is a big category that's ready for greater growth thanks to Millennials and affluent consumers. Budweiser Beats is an energetic beverage that balances caffeine and freshness and its formula contains B vitamins and taurine. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 88% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Energy Drinks:** The rise in popularity of non-alcoholic energy drinks presents an opportunity for beverage brands to diversify their offerings. - **Consumer Preference Shifts:** Meeting changing consumer preferences is a disruptive innovation opportunity for companies looking to differentiate themselves in crowded markets. - **Market Share Growth:** Capturing larger portions of established markets, like the energy drink industry, can be a disruptive innovation opportunity for brands to expand their reach. ### Industries Being Reshaped - **Beverage:** Beverage brands can take advantage of the popularity of non-alcoholic energy drinks to create new products and appeal to health-conscious consumers. - **Consumer Goods:** Consumer goods companies can leverage consumer preference shifts to disrupt established product lines and create new offerings for different customer segments. - **Health & Wellness:** As more consumers focus on health and wellness, the non-alcoholic energy drink market presents opportunities for companies to cater to this growing need. ## Related on Trend Hunter - [Non-Alcoholic QSR Beverages](https://www.trendhunter.com/trends/budweiser-zero-1.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/bb-energy.md) - [Malt Alcohol Beverages](https://www.trendhunter.com/trends/the-beast-unleashed.md) - [Energy Drink-Inspired Coolers](https://www.trendhunter.com/trends/monster-energy-4.md) - [Functional Refreshment Energy Drinks](https://www.trendhunter.com/trends/energy-tonic-water.md) - [Unique Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/new-red-bull-zero.md) - [Extra-Crisp Zero-Carb Beers](https://www.trendhunter.com/trends/bud-light-next.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [High-Caffeine Energy Cans](https://www.trendhunter.com/trends/pwr-bru.md)