# Beer and Wine-in-a-Can Deliveries Budweiser & BABE Wine Team Up to Create the Perfect Gift for All By Grace Mahas | Published 2020-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/budweiser-babe-wine References: [drizly](https://drizly.com/?Sdgsdgs) & [drinkbabe.net](https://drinkbabe.net/?Sdgsdddd) Two of [Anheuser-Busch’s](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds) iconic brands, Budweiser and [BABE Wine](https://www.trendhunter.com/trends/valentines-day-kits), recently joined forces to create a versatile gift. The collaboration is great for last-minute shoppers looking to purchase wine and beer together. Consumers need only click the "SOS" button at the top of [Drizly’s](https://www.trendhunter.com/trends/drizly-gift-registry) site to have Budweiser and BABE delivered at a moment’s notice. Fans can also purchase some limited-edition merch from BABE Wine's website including wrapping paper, fuzzy socks, and mugs. “Bud and BABE are the perfect pair, and together, they offer something for literally* everyone” said Chelsea Phillips, BABE’s General Manager. “Whether you’re looking for a last-minute gift or something delicious to drink at the dinner table, Bud x BABE are here to make the holidays a little easier on you.” Image Credit: Anheuser-Busch ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Convenient Alcohol Delivery:** The collaboration between Budweiser and BABE Wine highlights the growing trend of convenient alcohol delivery services, making it easier for consumers to get their favorite beverages with just a few clicks. - **Alcohol Merchandise:** BABE Wine's limited-edition merchandise, including wrapping paper, fuzzy socks, and mugs, showcases the trend of alcohol brands expanding their offerings beyond beverages, providing fans with unique and branded products. - **Cross-brand Collaborations:** The partnership between Budweiser and BABE Wine exemplifies the trend of cross-brand collaborations in the alcohol industry, where brands join forces to create innovative offerings and leverage each other's customer bases. ### Where This Applies - **Alcohol Delivery:** The convenient alcohol delivery trend presents disruptive innovation opportunities for businesses offering fast and efficient delivery services for alcoholic beverages, catering to consumers' increasing demand for convenience. - **Alcohol Merchandising:** The expansion of alcohol brands into merchandise opens up disruptive innovation opportunities for businesses in the retail and e-commerce industries, allowing them to tap into the fan base of popular alcoholic beverages and create unique branded products. - **Brand Collaborations:** The trend of cross-brand collaborations in the alcohol industry offers disruptive innovation opportunities for businesses to partner with complementary brands and create unique offerings that appeal to a wider range of consumers. ## Related on Trend Hunter - [Wine Brand Romantic Kits](https://www.trendhunter.com/trends/valentines-day-kits.md) - [Winter Imagery Beer Packaging](https://www.trendhunter.com/trends/budweiser-holiday-cans.md) - [Unique Gift Bows](https://www.trendhunter.com/trends/beer-bows.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Co-Branded Beer Apparel](https://www.trendhunter.com/trends/thisisneverthat-5.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Drink Gift Registries](https://www.trendhunter.com/trends/drizly-gift-registry.md) - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md) - [Beer Branded Free IOUs](https://www.trendhunter.com/trends/heineken-ious.md)