# Budget-Friendly Modern Furniture Established & Sons' New Capsule is Basic and Stylish By Kalin Ned | Published 2018-04-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/budgetfriendly-modern-furniture References: [dezeen](https://www.dezeen.com/2018/03/28/established-sons-furniture-sebastian-wrong-ronan-erwan-bouroullec-konstantin-grcic/) & [establishedandsons](http://establishedandsons.com/journal/established-sons-launches-bold-new-furniture-and-lighting-collection/) For Established & Sons' first collection since the return of co-founder Sebastian Wrong, the brand is focusing on budget-friendly modern furniture. The "accessible, competitively priced and ready to go straight away" capsule draws on a number of influences, including a chair design from the 1970s. One of the key pieces in the [furniture collection](https://www.trendhunter.com/trends/entre-line) is a the Barbican sofa—a traditional chaise and corner piece that is updated with modern and color-friendly elements. The contemporary interpretations of the [minimalist furniture](https://www.trendhunter.com/trends/john-pawson-and-herman-miller) allow for Established & Sons to focus on key ideas and produce something worthwhile with stylistically playful motifs. By creating uncluttered and budget-friendly modern furniture, the brand does not only fill a gap in the market but also uses minimalist design to allow the consumer to customize their own space without having to balance out a busy interior design. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 89% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Budget-friendly Modern Furniture:** Disruptive innovation opportunity: Develop customizable minimalist furniture that is affordable for consumers. - **Minimalist Design:** Disruptive innovation opportunity: Incorporate minimalist design principles into various industries, such as home decor and fashion, to create affordable and stylish products. - **Customizable Spaces:** Disruptive innovation opportunity: Offer solutions for consumers to easily customize their living spaces without the need for elaborate interior design. ### Sectors Adopting This - **Furniture:** Disruptive innovation opportunity: Explore affordable design options in the furniture industry, targeting budget-conscious consumers. - **Home Decor:** Disruptive innovation opportunity: Develop minimalist and customizable home decor products that appeal to the growing demand for affordable and stylish interior design. - **Fashion:** Disruptive innovation opportunity: Apply minimalist design principles to fashion industry, offering affordable and customizable clothing options to consumers. ## Related on Trend Hunter - [Expressively Functional Furniture Designs](https://www.trendhunter.com/trends/friends-founders.md) - [Timeless Furniture Capsules](https://www.trendhunter.com/trends/timeless-furniture1.md) - [Modular Italian Seating](https://www.trendhunter.com/trends/san-l.md) - [Tailor-Made Furniture Ranges](https://www.trendhunter.com/trends/aesthetics-and-functionality.md) - [Vibrant Versatile Furniture Series](https://www.trendhunter.com/trends/here-now-1.md) - [Timeless Furniture Designs](https://www.trendhunter.com/trends/timeless-furniture-design.md) - [70s-Inspired Structural Furniture](https://www.trendhunter.com/trends/collection-12.md) - [Contemporary Home Fall Furniture](https://www.trendhunter.com/trends/blu-dot-4.md) - [Refined Minimal Furniture Capsules](https://www.trendhunter.com/trends/mjlk.md)