<!-- canonical: https://www.trendhunter.com/trends/budgetfriendly-bridal -->
<!-- robots: noindex -->

# Budget-Friendly Bridal Collections
The ModCloth Bridal Line Features Affordable Wedding Gowns

By Katherine Pendrill | Published 2016-03-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/budgetfriendly-bridal
References: [bustle](http://www.bustle.com/articles/148053-when-does-modcloths-bridal-collection-come-out-brides-get-your-credit-cards-ready-photos) & [wwd](http://wwd.com/retail-news/direct-internet-catalogue/modcloth-enters-bridal-10389705/)

Popular online retailer ModCloth is planning on rolling out a budget-friendly bridal collection for fashionable brides-to-be. While the brand is already popular with its customers for its unique designs and [size-inclusive offerings](https://www.trendhunter.com/trends/feather-kissed-collection), now the brand is looking to brand out into bridal wear as well.

The new bridal line from ModCloth will feature a wide variety of wedding dresses in the brand's signature bohemian style. All of the gowns will be priced between $175 and $450, making them highly affordable for the average bride. In addition to the 30 wedding dresses, the collection will also include more than 50 [bridesmaid dresses](https://www.trendhunter.com/trends/prom-collection) priced between $70 and $175. To complete their look, brides-to-be and bridesmaids can also purchase footwear, intimates, accessories and gifts from the brand.

The budget-friendly bridal collection ultimately caters to the growing demand for more affordable wedding dress options.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 71% | Activity: 40% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings)

## Key Themes

### Why This Trend Is Growing

- **Affordable Bridal Wear:** ModCloth's budget-friendly bridal collection addresses the demand for more affordable wedding dress options.
- **Size-inclusive Bridal Fashion:** ModCloth's inclusive sizing in their bridal line recognizes the need for wedding dresses that cater to all body types.
- **One-stop Bridal Shopping:** ModCloth's expansion into bridal wear offers brides-to-be and bridesmaids the convenience of purchasing all their wedding essentials from one brand.

### Industries Being Reshaped

- **Online Retail:** ModCloth's affordable bridal collection highlights the potential for successful online sales of wedding dresses.
- **Fashion and Apparel:** The launch of ModCloth's bridal line demonstrates the opportunity for fashion brands to tap into the wedding industry.
- **Wedding Planning Services:** ModCloth's expansion into bridal wear presents an opportunity for wedding planners to collaborate with the brand to offer affordable and stylish options for their clients.

## Related on Trend Hunter

- [Affordable Bridal Retailers](https://www.trendhunter.com/trends/affordable-bridal-retailer.md)
- [Doll-Inspired Wedding Collections](https://www.trendhunter.com/trends/azazie-3.md)
- [Fashion-Forward Bridal Party Apparel](https://www.trendhunter.com/trends/park-and-fifth.md)
- [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md)
- [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md)
- [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md)
- [Rentable Wedding Florals](https://www.trendhunter.com/trends/rentable-wedding-bouquets.md)
- [One-Stop Wedding Shops](https://www.trendhunter.com/trends/af-wedding-shop.md)
- [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md)