# Movie Character Sugar Cookies Pillsbury is Offering Buddy the Elf Cookies This Holiday Season By Katherine Pendrill | Published 2018-10-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/buddy-the-elf-cookies References: [delish](https://www.delish.com/food-news/a23746996/pillsbury-target-buddy-the-elf-sugar-cookies-2018/) & [pillsbury](https://www.pillsbury.com/products/cookies) Holiday movies and baking go hand-in-hand which is why [Pillsbury's](https://www.trendhunter.com/trends/2024-holiday-season) new [Buddy the Elf](https://www.trendhunter.com/trends/elf-themed-recipes) cookies are the ultimate Christmas indulgence. This holiday season, consumers can get their hands on ready-to-bake Buddy the Elf sugar cookies. Like the brand's other holiday offerings, the cookies consist of sugar cookie dough embellished with a colorful design in the middle. This time, the design in the center is Buddy the Elf's iconic green hat. To cook the movie-themed cookies, consumers simply pop the dough in the oven and bake until just crisp. If you're planning a viewing of 'Elf' this holiday season, head over to the refrigerated section of your local Target, [Walmart](https://www.trendhunter.com/trends/keebler-el-fudge-choco-vanilla-cookies), Kroger, Meijer, Albertson/Safeway, or Ahold/Delhaize, and pick up a pack of the new Buddy the Elf cookies. Image Credit: *Pillsbury* ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Movie-themed Food Products:** Opportunity to capitalize on the popularity of movies by creating food products inspired by iconic characters. - **Ready-to-bake Products:** Convenience-driven innovation to develop pre-made doughs with unique designs for easy baking at home. - **Collaborations with Popular Brands:** Partnerships between food brands and popular movies to create limited-edition products that appeal to fans of both. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry can introduce movie-themed products to offer unique and enjoyable experiences for customers. - **Film and Entertainment:** Movie studios and entertainment companies can collaborate with food brands to create merchandise that enhances the movie-watching experience. - **Retail:** Retailers can stock and promote movie-themed food products to attract customers looking for unique and festive treats during the holiday season. ## Related on Trend Hunter - [Film-Inspired Pancake Mixes](https://www.trendhunter.com/trends/sugar-cookie-pancake-mix-kit.md) - [Elf-Themed Baked Product Lines](https://www.trendhunter.com/trends/2024-holiday-season.md) - [Holiday Binge Watching Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-tbs.md) - [Movie-Inspired Donut Collections](https://www.trendhunter.com/trends/elf-doughnut-collection.md) - [Holiday Movie Meal Kits](https://www.trendhunter.com/trends/elf-themed-recipes.md) - [Movie-Themed Spaghetti Meal Kits](https://www.trendhunter.com/trends/buddy-the-elf-spaghetti-meal-kit.md) - [Festive Cookie Brand Products](https://www.trendhunter.com/trends/keebler-products.md) - [Christmas Movie Spaghetti Kits](https://www.trendhunter.com/trends/elf-spaghetti-meal-kit.md) - [Holiday Movie Candy Collections](https://www.trendhunter.com/trends/brachs-elf-candies.md)