# Premium Organic Matcha Teas Affect Health's Buddha Matcha is a Premium Grade A Organic Ground Tea By Grace Mahas | Published 2019-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/buddha-matcha References: [thedetoxmarket](https://www.thedetoxmarket.ca/products/buddha-matcha) & [affecthealth](https://affecthealth.com/products/buddha-matcha) Those familiar with matcha green tea are familiar with its numerous health benefits ranging from powerful antioxidants to a more focused and calm mind, but thanks to Affect Health's new Buddha Matcha, consumers are no longer limited to simply making tea from the leaves, but can now also [add the ground powder to smoothies](https://www.trendhunter.com/trends/oakberry-matcha) and more. According to a recent study, one cup of Affect Heath's premium Grade A organic Buddha Matcha, one cup of the ground tea is equivalent to drinking 10 cups of green tea, and the health benefits don't end there -- the product also boasts a [crash-free boost of energy](https://www.trendhunter.com/trends/dynamo-organic) that's the perfect afternoon pick-me-up. Consumers can purchase the [organic ground matcha green tea](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha) online and from select retailers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Health-boosting Matcha Consumption:** Disruptive innovation opportunity: Developing new matcha-based products for enhanced health benefits beyond traditional tea. - **Expanded Matcha Applications:** Disruptive innovation opportunity: Creating innovative matcha-infused food and beverage products to cater to consumers' diverse preferences. - **Convenient Matcha Purchasing:** Disruptive innovation opportunity: Streamlining online matcha purchasing experiences and expanding distribution channels for wider accessibility. ### Sectors Adopting This - **Health and Wellness:** Disruptive innovation opportunity: Integrating matcha into various health and wellness products, such as supplements and functional foods. - **Food and Beverage:** Disruptive innovation opportunity: Collaborating with chefs and mixologists to incorporate matcha into creative culinary and beverage offerings. - **E-commerce and Retail:** Disruptive innovation opportunity: Developing user-friendly e-commerce platforms and strategic partnerships with retailers to expand matcha sales. ## Related on Trend Hunter - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Umami-Forward Matcha Blends](https://www.trendhunter.com/trends/theother-masters-blend.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Beauty Matcha Lattes](https://www.trendhunter.com/trends/beauty-matcha-latte.md) - [Antioxidant-Packed Matcha Chocolates](https://www.trendhunter.com/trends/matcha-chocolate-bar.md) - [Amazonian Superfood Teas](https://www.trendhunter.com/trends/cbd-cacao-fusion.md) - [Health-Focused Decaffeinated Matchas](https://www.trendhunter.com/trends/decaf-matcha.md) - [Japanese-Sourced Organic Matcha Products](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha.md)