# Margarita-Flavored Beers Bud Light Releases the Lime-A-Rita By Sarah Nazim | Published 2012-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bud-lights-lime-a-rita References: [huffingtonpost](http://www.huffingtonpost.com/2012/04/27/bud-light-lime-a-rita_n_1460095.html) & [budlightlime](http://www.budlightlime.com/about.aspx) As you probably guessed from the title, Bud Light’s Lime-a-Rita is a take on the [popular alcoholic beverage known as margaritas](https://www.trendhunter.com/trends/readytodrink-margarita-line). This idea came about when [Anheuser-Busch](https://www.trendhunter.com/trends/tropical-punch) realized that people were mixing beer with margaritas to form their own concoctions; hence it was only natural for Bud Light to launch a product that was ready- made for users to enjoy. The beverage has an [eight percent alcohol by volume percentage](https://www.trendhunter.com/trends/simply-spiked-bold), and is available in 12 and 24 packs, as well as single serving cans. This was a smart move on the company’s part, as they were able to zone into a favorable user preference, and cater to that niche. Lime is a great complimentary fruit that goes well with most drinks, and it’s sure to make for a refreshing Bud Light experience. Photo Credits: [Picture 1](http://www.kfat929.com/Portals/Anch_KFAT/images/Morning%20Chaos/News%20from%20Krunk/budlight-lime-a-rita.jpg) , [Picture 2](http://beerpulse.com/wp-content/uploads/2012/03/bud-lime-a-rita-12-pk.jpg) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 27% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-inspired Beers:** Opportunity to create a variety of beer flavors inspired by popular fruits like lime, cherry, and grapefruit. - **Hybrid Beverages:** Opportunity to create new fusion beverages that combines two existing popular drinks like beer and margarita. - **Ready-to-drink Cocktails:** Opportunity to create easy-to-drink, pre-mixed cocktails in cans or bottles that cater to users who don't have time to mix their own drinks. ### Sectors Adopting This - **Brewing:** Brewers can innovate by creating new flavors that typically go in cocktails, beers that appeal to a wider audience, or new beer and cocktail hybrids. - **Beverage Packaging:** Innovations in packaging technology could make it easier to store and transport ready-to-drink cocktails and beer cocktails in single-serve cans or bottles. - **Retail:** Innovative retailers can create grab-and-go beverage sections that cater to consumers looking for refreshing ready-to-drink options on-the-go. ## Related on Trend Hunter - [Chili Lime Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajn-chile-limn.md) - [Spice-Infused Specialty Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajin.md) - [High-ABV Canned Margaritas](https://www.trendhunter.com/trends/big-sipz.md) - [Refreshing Tall Boy Margaritas](https://www.trendhunter.com/trends/tall-boy-margarita.md) - [Authentic Canned Margarita Cocktails](https://www.trendhunter.com/trends/classic-lime-margarita.md) - [Zesty Lemon Ales](https://www.trendhunter.com/trends/ritas-fruit-brews-lemon-ale.md) - [Berry Citrus Light Beers](https://www.trendhunter.com/trends/labatt-blue-light-raspberry-lemon.md) - [Fruity Canned Tequila Cocktails](https://www.trendhunter.com/trends/stone-buenafiesta-margaritas.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md)