# Mantastic Beer Campaigns Bud Light 'Tailgate Approved' Appeals to Football Fans By Marissa Brassfield | Published 2009-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bud-light-tailgate-approved References: [tailgateapproved](http://www.tailgateapproved.com/) This Bud Light 'Tailgate Approved' campaign is right on time for the [return of football season](https://www.trendhunter.com/trends/tailgate-crashers). Commercials like the one above are paired with a battery of mantastic memorabilia like Astroturf beer cozies, a harness that lets your dog carry condiments and grill tools, a speaker box that looks like a case of beer, a grooler, and a giant fan finger that doubles as a beer holder. Although the [beer-loving memorabilia](https://www.trendhunter.com/trends/the-longest-tailgate) in the Bud Light 'Tailgate Approved' campaign is probably targeted at men, I'd love owning one of everything on the site! ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 79% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Tailgate-themed Beer Campaigns:** Opportunity for beer brands to create targeted campaigns with tailgate-themed memorabilia and commercials for sports fans. - **Gender-specific Marketing in Beer Industry:** A chance for beer brands to develop marketing strategies that cater to specific gender demographics, such as the mantastic appeal in the Bud Light 'Tailgate Approved' campaign. - **Innovative Branded Merchandise:** Potential for brands to create unique and eye-catching merchandise, like the Astroturf beer cozies and the speaker box that looks like a case of beer in the Bud Light 'Tailgate Approved' campaign. ### Where This Applies - **Beer Industry:** Opportunity for beer brands to leverage tailgating and sports events to engage customers through innovative campaigns and branded merchandise like the Bud Light 'Tailgate Approved' campaign. - **Sports Merchandise Industry:** Chance for sports merchandise brands to collaborate with beer companies to create tailgate-themed products and expand their target audience, as seen in the Bud Light 'Tailgate Approved' campaign. - **Marketing and Advertising Industry:** Potential for marketing agencies to develop gender-specific marketing strategies and disruptive campaigns like the mantastic approach in the Bud Light 'Tailgate Approved' campaign. ## Related on Trend Hunter - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Lighthearted Football Campaigns](https://www.trendhunter.com/trends/7-stages-of-defeat.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md)