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# Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises

By Laura McQuarrie | Published 2014-02-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/bud-light-super-bowl
References: [adweek](http://www.adweek.com/news/advertising-branding/guy-has-wildest-night-his-life-bud-lights-super-bowl-campaign-155390) & [youtube](http://www.youtube.com/watch?v=gKKVQLDYYcw)

The 2014 Bud Light Super Bowl ad truly captures the essence of its new tagline: "The perfect beer for whatever happens." For the commercial, an elaborate stunt was set up with over 400 hundreds actors, plus [celebrities and musicians](https://www.trendhunter.com/trends/desperados-beer) to see if one unsuspecting guy, Ian, would truly be up for whatever.

The stunt starts off at a bar and the adventurous Ian is soon whisked off into a red [Hummer](https://www.trendhunter.com/trends/hot-summer-fun) limo with Reggie Watts. Soon after, he shares a space in an elevator with Don Cheadle and a lama. To make things even weirder, Ian is wearing the exact same outfit as Cheadle, right down to the blue pocket square.

Finally, Ian encounters Arnold Schwarzenegger for a match of table tennis and after it's over, the walls fall to reveal a huge gathering of people — it's definitely one of the [most epic Super Bowl commercials](https://www.trendhunter.com/trends/doja-cat-2) this year.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 44% | Activity: 90% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Adventurous Beer Drinkers:** Creating unique and wild experiences for beer drinkers can elevate brand awareness and loyalty.
- **Celebrity Endorsement:** Leveraging celebrities to promote the brand can increase consumer engagement and attentiveness.
- **Innovative Stunts:** Integrating innovative stunts into advertising campaigns can capture consumer attention and generate buzz.

### Sectors Adopting This

- **Alcoholic Beverages:** The beer industry can use adventurous and celebrity-centric advertising to promote their products.
- **Marketing and Advertising:** Marketing and advertising companies can use innovative and elaborate stunts to create impactful campaigns.
- **Entertainment:** The entertainment industry can leverage celebrity endorsements to increase fan engagement and viewership.

## Related on Trend Hunter

- [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md)
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- [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md)
- [Sporty Metaverse Bars](https://www.trendhunter.com/trends/miller-lite-super-bowl-lvi.md)
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