# Voodoo Magic Beer Ads This New Bud Light Super Bowl Commercial Features Stevie Wonder By Jonathon Brown | Published 2013-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bud-light-super-bowl-commercial References: [youtu.be](http://youtu.be/-mhWhUO9em0) & [budlight](http://www.budlight.ca/) The new Bud Light Super Bowl commercial taps music legend Stevie Wonder and includes some significant voodoo magic. This commercial employs a time-tested strategy of hiring a well-established music or entertainment icon to draw attention to a commercial concept. Without Stevie Wonder's appearance as a voodoo witch, this commercial probably wouldn't get as much attention. However, having him in the mix brings an added [celebrity element](https://www.trendhunter.com/trends/skechers-no-t) to the presentation. An eager fan travels to a black magic male witch (Stevie Wonder) who grants him tickets to the Super Bowl. Once the fan gets to the stadium he pulls out a voodoo doll of Stevie Wonder as does his friend beside him. This Bud Light Super Bowl commercial is in one way unique (voodoo isn't a popular commercial theme) and in another predictable (employing [entertainment icons](https://www.trendhunter.com/trends/a-toast-between-legends)). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Celebrity Collaborations:** The use of well-established music or entertainment icons in commercials can attract attention and boost brand visibility. - **Unconventional Themes:** Exploring unique and unexpected themes, like voodoo magic, in commercials can help capture viewer interest and stand out from the competition. - **Predictable Brand Strategies:** Utilizing tried-and-true strategies, such as employing entertainment icons, can provide a sense of familiarity and appeal to target audiences. ### Who This Affects Most - **Beverage:** The beverage industry can leverage celebrity collaborations to create memorable advertisements and increase product sales. - **Advertising:** In the advertising industry, the exploration of unconventional themes opens up opportunities for creativity and innovation in campaign development. - **Entertainment:** Entertainment companies can utilize predictable brand strategies to strengthen their brand image and connect with their audience. ## Related on Trend Hunter - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Generational Musician Gin Commercials](https://www.trendhunter.com/trends/a-toast-between-legends.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Sporty Metaverse Bars](https://www.trendhunter.com/trends/miller-lite-super-bowl-lvi.md)