# OOO-Themed Hard Seltzers Bud Light Seltzer is Launching an Exclusive Out of Office Variety Pack By Riley von Niessen | Published 2021-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bud-light-seltzer1 References: [anheuser-busch](https://www.anheuser-busch.com/newsroom/2021/02/bud-light-seltzer-launches-new-limited-edition--out-of-office--v.html) Starting on March 1st, [Bud Light Seltzer](https://www.trendhunter.com/trends/bud-light-seltzer-ugly-sweater-pack) fans will have the chance to experience the brand's exclusive new Out Of Office variety pack, which comes with 12 slim cans in four fruity flavors. This includes Classic Lime Margarita, Watermelon Mojito, Mango Mai Tai, and Strawberry Daiquiri. Along with the variety pack that's being released in time for Employee Appreciation Day on March 5th, Bud Light is set to host a contest open to all US workers 21 years and older as a part of its #TasteTimeOff campaign. Through the contest, fans will have the chance to win weekly prizes of $1,000, as well as a grand prize of $25,000. Bud Light VP of Marketing Andy Goeler spoke to the upcoming release of the limited edition flavor pack, stating "Our new Out of Office variety pack builds on Bud Light’s fun, delicious seltzer offering while encouraging fans to take their well-earned time off with one of our [vacation-inspired flavors](https://www.trendhunter.com/trends/tropical-variety-packs) in hand; it’s definitely unlike anything you may have tried before.” Image Credit: Bud Light ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ooo-themed Beverages:** Opportunity for brands to develop a line of alcoholic and non-alcoholic beverages inspired by the Out of Office concept. - **Fruit-flavored Hard Seltzers:** Opportunity for alcoholic beverage companies to create unique fruit-flavored hard seltzers to cater to diverse consumer preferences. - **Contests and Giveaways:** Opportunity for brands to organize contests and giveaways as a marketing strategy to engage with customers and build brand loyalty. ### Industries Being Reshaped - **Alcoholic Beverages:** An opportunity for alcoholic beverage companies to create unique and innovative products that cater to consumer demand and preference. - **Marketing and Advertising:** An opportunity for marketing and advertising companies to partner with brands to create creative and engaging campaigns that drive consumer engagement. - **Hospitality and Tourism:** An opportunity for hospitality and tourism companies to partner with brands to promote OOO-themed vacation destinations and experiences. ## Related on Trend Hunter - [Limited-Edition Hard Seltzer Packs](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack.md) - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Tropical Seltzer Packs](https://www.trendhunter.com/trends/paradise-collection.md) - [Hawaii Vacation-Themed Seltzers](https://www.trendhunter.com/trends/aloha-ice.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Sour Beer Seltzers](https://www.trendhunter.com/trends/labatt-blue-light-seltzer-tart.md) - [Escapist Hard Seltzer Packs](https://www.trendhunter.com/trends/high-noon-snowbird-pack.md) - [Tequila-Inspired Malt Beverages](https://www.trendhunter.com/trends/el-jimador-spiked-bebidas.md) - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md)