# Skateboarding Fruit Bud Light Lime Adverts By Cowbag | Published 2008-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bud-light-lime-adverts-skateboarding-half-lime-half-man-massive-hit References: [scaryideas](http://http://www.scaryideas.com/video/8628/) To promote their new Lime flavor, Bud Light had a stuntman dress up in a lime costume, then perform public tricks on a skateboard. The randomness of these two video adverts for Bud Light Lime is just brilliant. I particularly like the home made style one, a concept which is not as cheap as you would think... and it doesn't always work. The conformation of the lime, for want of a better description, also means these are the results of a very complex direction and production process. There is also the whole issue of getting people to relate to a character that is half lime and half human, and in this case is called "Limey". The agency for Bud Light Lime pulled the video spot, however, the bizarre sight of a skateboarding lime really cheered me up. Extending the concept, there is even a film about "Limey," the star of the adverts. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 3% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Skateboarding Advertising:** Opportunity for companies to promote their products through unique and creative forms of advertising such as skateboarding. - **Humanizing Objects:** The concept of anthropomorphizing objects to build a relatable and memorable brand identity. - **Unique Character Branding:** Creating a unique character and brand identity to promote a product or service in a fun and engaging manner. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies can utilize creative advertising campaigns to promote new beverage flavors and stand out in the saturated beverage market. - **Advertising Industry:** Opportunity for advertising agencies to create unique and memorable campaigns for their clients. - **Film and Entertainment Industry:** Opportunity for the film and entertainment industry to create entertaining content based on unique and engaging characters such as 'Limey.' ## Related on Trend Hunter - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Margarita Emergency Hotlines](https://www.trendhunter.com/trends/hot-lime.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Upcycled Lime Beverages](https://www.trendhunter.com/trends/lime-sparkling-water.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Flavor Fusion E-Bikes](https://www.trendhunter.com/trends/nandos-and-lime.md)