# Musical Beer-Branded House Parties 2 Chainz Preformed at the 2019 Bud Light House Party Tour By Ell Smith | Published 2019-07-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bud-light-house-party References: [budlight](https://www.budlight.ca/) & [twitter](https://twitter.com/BudLightCA/status/1152094847341355008?s=20) Alcohol brands sell more than just drinks, they sell a lifestyle, and [Bud Light](https://www.trendhunter.com/trends/bud-light-x-traeger-grills) is aligning its brand with the same vibrant energy that [house parties](https://www.trendhunter.com/trends/worlds-smallest-house-party) create, with the 2019 Bud Light House Party Tour. This [experiential marketing campaign](https://www.trendhunter.com/trends/kona-big-wave-partners) is traveling around Canada, making stops in Toronto, Montreal and Calgary. Partnering with musical icons 2 Chainz and Alison Wonderland, this event brings fans a unique experience that's both intimate and entertaining. Most recently, 2 Chainz performed a set in Toronto, offering 110 lucky fans a private show in a decorated home that had plenty of Instagrammable moments for the guests. In addition to those in the audience, the event was livestreammed with an impressive 200,000 viewers tuning in. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 68% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Marketing:** Creating immersive and interactive experiences that engage consumers on a personal level, leaving a lasting impact and connection with the brand. - **Music-branded Events:** Integrating musical performances and artists into events to create memorable experiences that resonate with fans and align with brand values. - **Livestreaming:** Utilizing live video streaming platforms to reach a wider audience and extend the reach of events, providing virtual experiences for those who can't attend in person. ### Sectors Adopting This - **Alcohol:** Using experiential marketing techniques to showcase brand lifestyle and differentiate from competitors in the alcohol industry. - **Entertainment:** Incorporating music and live performances into events to enhance customer experience and boost brand loyalty within the entertainment industry. - **Digital Media:** Leveraging livestreaming capabilities to engage online audiences, increase brand exposure, and generate opportunities for sponsorships and collaborations within the digital media industry. ## Related on Trend Hunter - [Music Ticketing Campaigns](https://www.trendhunter.com/trends/fix-tixflation.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Beer-Branded Pride Camps](https://www.trendhunter.com/trends/bud-light-camp.md) - [Beer Brand Music Platforms](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Beer-Branded Basketball Experiences](https://www.trendhunter.com/trends/draught-draft.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md)