# Spicy Canned Michelada Cocktails The Bud Light Chelada Fuego is Made with Tapatio Hot Sauce By Michael Hemsworth | Published 2020-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bud-light-chelada-fuego References: [foodbev](https://www.foodbev.com/news/ab-inbev-launches-spicy-version-of-bud-light-chelada/) & [budlight](https://www.budlight.com/) The Bud Light Chelada Fuego canned beer cocktail is a spicy new option from the brand that will provide fans of the prepackaged Michelada beverage with an easy way to enjoy it. The drink gets its spicy flavor from [Tapatio](https://www.trendhunter.com/trends/spicy-yellow-mustard) hot sauce in the mix, which comes courtesy of a partnership with the Mexican-American hot sauce brand. The drink features the same ABV of 4.2% compared to the original. Senior Brand Manager at Bud Light Desiree Sanchis spoke on the new Bud Light Chelada Fuego canned beer cocktail saying, "Bud Light Chelada already has such a bold flavor loved by many, but we wanted to spice things up a bit and partner with Tapatio to give consumers the first-ever [hot sauce infused Chelada](https://www.trendhunter.com/trends/modelo-chelada-limn-y-sal-nonalcoholic). We are always pushing to innovate and provide consumers what they didn’t know they needed but always wanted.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Spicy Canned Cocktails:** The Bud Light Chelada Fuego introduces a spicy twist to the canned cocktail market. - **Prepackaged Michelada Beverages:** The partnership between Bud Light and Tapatio hot sauce brand creates opportunities for new and flavorful prepackaged Michelada options. - **Collaborative Brand Partnerships:** The Bud Light and Tapatio partnership demonstrates the potential for collaborative brand partnerships in the beverage industry. ### Where This Applies - **Beverage:** The spicy canned cocktails trend opens up opportunities for innovation and expansion in the beverage industry. - **Canned Food:** The introduction of spicy canned cocktails like the Bud Light Chelada Fuego creates potential disruptions and opportunities in the canned food industry. - **Hot Sauce:** The partnership with Bud Light presents a disruptive innovation opportunity for hot sauce brands to expand their reach and market potential. ## Related on Trend Hunter - [Chili Lime Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajn-chile-limn.md) - [Canned Mexican Beer Cocktails](https://www.trendhunter.com/trends/chelada-variety-pack.md) - [Blended Hot Sauce Margaritas](https://www.trendhunter.com/trends/cholula-rita.md) - [Spicy Canned Cocktails](https://www.trendhunter.com/trends/spicy-canned-cocktails.md) - [Spicy Canned Cannabis Cocktails](https://www.trendhunter.com/trends/blaze-mota-motalada.md) - [Ready-to-Sip Spicy Margaritas](https://www.trendhunter.com/trends/spicy-marg.md) - [Beer-Infused Hot Sauces](https://www.trendhunter.com/trends/dive-bar-hot-sauce.md) - [High-Quality Canned Margaritas](https://www.trendhunter.com/trends/picante-spicy-margarita.md) - [Jalapeño-Infused Spicy Tequilas](https://www.trendhunter.com/trends/superbird-fuego.md)