# TV Series-Themed Beer Ads HBO and Budweiser Collaborate on a Super Bowl Commercial By Amy Duong | Published 2019-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bud-knight References: [theverge](https://www.theverge.com/2019/2/3/18209844/game-of-thrones-ad-bud-light-dragon-mountain-super-bowl-2019) Beer label [Budweiser](https://www.trendhunter.com/trends/beer-nfts) has been adopting a medieval theme as of recent when it comes to its marketing campaigns -- the latest 'Bud Knight' ad debuted at the Super Bowl brings it all together. The commercial played between the [New England Patriots](https://www.trendhunter.com/trends/new-england-patriots) and Los Angeles' Rams' game. It opened up with preparation for a joust, entering the Bud Knight decked out in [Bud Light's signature blue](https://www.trendhunter.com/trends/bud-light-blizzard-brew). The familiar Game of Thrones theme song plays and The Mountain appears to participate in the joust -- he then murders the Bud Knight, followed by a dragon flying in breathing fire. This collaborative effort involved the contributions of a Game of Thrones director and an advertising studio to promote the last season of the show that is set to launch on April 14th. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Medieval-themed Marketing:** Opportunity to incorporate medieval themes into marketing campaigns for a unique and engaging customer experience. - **Cross-industry Collaborations:** Potential for collaborations between entertainment and beverage industries to create innovative marketing campaigns that capture consumer attention. - **Strategic Brand Tie-ins:** Opportunity for brands to align with popular TV series and leverage their popularity to increase brand awareness and appeal. ### Who This Affects Most - **Beverage:** Beverage industry can explore the use of TV series tie-ins and unique collaborations to create buzz and attract new customers. - **Entertainment:** Entertainment industry can partner with beverage companies to create cross-promotions and enhance the fan experience. - **Advertising:** Advertising industry can leverage popular TV series themes to create captivating and shareable content that resonates with consumers. ## Related on Trend Hunter - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Fantasy Prequel Wines](https://www.trendhunter.com/trends/house-of-the-dragon-fire-blood-cabernet-shiraz.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md)