# Ephemeral Football Games Anheuser-Busch Brought Back Its 90s 'Bud Bowl' Ad as a Snapchat Game By Laura McQuarrie | Published 2017-02-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bud-bowl References: [mashable](http://mashable.com/2017/02/03/budweiser-super-bowl-snapchat-game/) 'Bud Bowl' is the name of a stop-motion Super Bowl commercial that aired in 1989 to advertise [Anheuser-Busch's](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds) assortment of [Budweiser](https://www.trendhunter.com/trends/beer-nfts) beers. While it was aired throughout the 90s and can be found on YouTube today, the commercial starring anthropomorphized Budweiser and [Bud Light](https://www.trendhunter.com/trends/2024-bud-light-super-bowl) bottles playing football against one another is unfamiliar to younger generations. However, Anheuser-Busch recently reinvented the Bud Bowl by introducing it as a game on Snapchat. True to the original Super Bowl beer ad, the bottles face off against one another, and players are challenged to pick a play that will hopefully lead them closer to scoring a touchdown. The interactive Bud Bowl ad game appeared on Snapchat as part of the brand's takeover of the ESPN Discover portal. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 51% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Social Media Gaming:** Brands can utilize popular social media platforms to create interactive games that engage younger audiences in their advertising campaigns. - **Nostalgia Marketing:** Brands can revive old advertising campaigns and transform them into modern, interactive experiences to appeal to both older and younger generations. - **Augmented Reality Advertising:** By incorporating augmented reality features into their advertising campaigns, brands can create interactive experiences that blur the line between the physical and digital worlds. ### Where This Applies - **Alcohol Beverage:** Alcohol beverage brands can use interactive advertising campaigns, like games, to showcase their products and promote responsible drinking habits. - **Sports Marketing:** Sports teams and leagues can incorporate interactive games into their marketing efforts to engage fans and create a stronger connection with their audience. - **Digital Advertising:** Digital advertising agencies can create unique campaigns that utilize the latest technology, like augmented reality, to help brands stand out in a crowded market. ## Related on Trend Hunter - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Snapchat Super Bowl Filters](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program.md) - [Snow-Brewed Football Beers](https://www.trendhunter.com/trends/bud-light-blizzard-brew.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Sporty Retro Beer Cans](https://www.trendhunter.com/trends/enjoy-it-like-its-1993.md) - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md) - [Sporty Metaverse Bars](https://www.trendhunter.com/trends/miller-lite-super-bowl-lvi.md)