# Portable Buckwheat Pillows PineTales Pillow Range Takes the Benefits of Buckwheat Hulls on the Go By Laura McQuarrie | Published 2021-03-12 | World Source: Trend Hunter, https://www.trendhunter.com/trends/buckwheat-pillows References: [prnewswire](https://www.prnewswire.com/news-releases/pinetales-releases-a-buckwheat-pillow-that-can-be-taken-anywhere-301246129.html) & [pinetales](https://www.pinetales.com) PineTales has been supporting customers for years with its buckwheat pillow range and now it is introducing a travel-friendly version of its pillows filled with organic buckwheat hulls. Thanks to this unique filling, the pillows offer better [back and neck support](https://www.trendhunter.com/trends/therapeutic-pillow) than ultra-plush pillows. The portable pillow has the potential to be taken on flights, camping trips, long car rides and other occasions where the comfort of home is desirable. Wrapped in a bamboo fabric pillowcase, the travel-friendly buckwheat pillow is soft and comforting and filled with a structure that allows for plenty of [air circulation and breathability](https://www.trendhunter.com/trends/pause-sleep-copper-pillow). The brand also suggests the benefits of its compact buckwheat pillow for providing [extra back support at the office](https://www.trendhunter.com/trends/bath-pillow) or helping to support a child's small frame. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 16% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Portable Pillows:** There are disruptive innovation opportunities in developing portable and travel-friendly pillows for different purposes. - **Organic Pillow Fillings:** There are opportunities to innovate the pillow industry by developing more organic and eco-friendly pillow fillings such as buckwheat hulls. - **Structurally Supportive Pillows:** There are opportunities to develop pillows that offer better back and neck support than ultra-plush pillows by using unique filling structures. ### Who This Affects Most - **Home Goods:** Developing innovative, functional pillows can disrupt and lead the home goods industry. - **Travel and Leisure:** Developing portable pillows for travel and leisure can lead to an industry shift toward more comfortable and convenient travel items. - **Office Supplies:** Developing pillows that can provide extra back support in an office environment can disrupt and lead the office supplies industry. ## Related on Trend Hunter - [Packable Camp Pillows](https://www.trendhunter.com/trends/packable-camp-pillow.md) - [Customized Compressible Camp Pillows](https://www.trendhunter.com/trends/camp-pillow.md) - [Adaptive Ergonomic Pillows](https://www.trendhunter.com/trends/tripal.md) - [Fuzzy Oversized Neck Pillows](https://www.trendhunter.com/trends/buffy-nook-pillow.md) - [Ultra-Soft Convertible Pillows](https://www.trendhunter.com/trends/butterfly-sleep-pillow.md) - [Posture-Aligned Travel Pillows](https://www.trendhunter.com/trends/sleeper-hold-travel-pillow.md) - [Environmentally Conscious Bamboo Pillows](https://www.trendhunter.com/trends/bamboo-down.md) - [Cooling Eucalyptus Pillows](https://www.trendhunter.com/trends/eucalyptus-pillow.md) - [Customizable Pocket Pillows](https://www.trendhunter.com/trends/sururu-pillow-p17.md)