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# Record-Breaking Light Displays
The Buckingham Palace 'Face Britain' Display is Remarkable

By Jordy E | Published 2012-08-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/buckingham-palace-face-britain
References: [gizmag](http://www.gizmag.com/face-britain-world-record/23191/) & [theprojectionstudio](http://www.theprojectionstudio.com/Projects/Project/project.asp?id_no=67)

The [Buckingham Palace](https://www.trendhunter.com/trends/dry-gin-tonic) '[Face Britain](https://www.trendhunter.com/trends/neck-face-1)' campaign has been recognized on behalf of the [Guinness World Records](https://www.trendhunter.com/trends/light-up-your-local). The public display is now known for its incorporation of the largest number of individuals within a single art project, a considerable feat given the regions multicultural population.

Face Britain streamed mosaic-based images of Queen Elizabeth onto the royal dwelling. An up-close look at the pictures will reveal smaller self-portraits, all of which were submitted on behalf of over 200,000 British residents.

Design duo Ross Ashton and Boris Glazer orchestrated Face Britain with the help of an advanced photo-sharing system. Participants aged four to 16 were invited to submit their drawings online, and the warm response they received in turn brought Face Britain to unprecedented levels of success.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 39% | Activity: 5% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts)

## Key Themes

### What's Driving This Trend

- **Guinness World Records:** Disruptive Innovation Opportunity: Develop new record-breaking events or campaigns that engage and involve a large number of participants.
- **Mosaic-based Images:** Disruptive Innovation Opportunity: Explore new ways to create visual displays using mosaic techniques, potentially for advertising or public art projects.
- **Advanced Photo-sharing System:** Disruptive Innovation Opportunity: Build innovative platforms or technology that facilitate large-scale collaborative art projects or photo-sharing campaigns.

### Who This Affects Most

- **Event Management:** Disruptive Innovation Opportunity: Develop unique and engaging events that aim to break world records and involve a large number of participants.
- **Digital Advertising:** Disruptive Innovation Opportunity: Explore the use of mosaic-based images and visual displays in digital advertising campaigns to capture audience attention and engagement.
- **Technology/software:** Disruptive Innovation Opportunity: Develop advanced photo-sharing systems or platforms that enable collaborative art projects, potentially targeting schools or creative communities.

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